You know what your website will cost. Do you know how much it will earn?
With the importance of managing your marketing budget at an all-time high, only one provider — Dealer.com — has the comprehensive nationwide traffic and sales data to accurately estimate how many visitors and leads one of our web sites will generate.
Change the way your customers see your vehicles.
Whether or not you're a Dealer.com customer, here's why Cyber CarLot makes sense for you:
- Stand-alone solution easily plugs into any 3rd-party website
- Smart inventory returns no “zero” search results, no matter how restrictive the search criteria
- Automatically displays similar vehicles
- Multiple lead generating tools create a wide range of conversion opportunities
- Googleized inventory ensures each individual vehicle shows up in all major search engines and much more…
They're your ad dollars. Make them count with SpecialsBuilder Pro™
Checkout what Specials Builder Pro can do for you:
Create eye-catching ads that are visible to all the major search engines, reach the customers most interested in what you're selling and choose the profit center to target of each ad. You can even create customized run times, track the number of views and submissions, and email the ads directly to the best prospects — all with Specials Builder Pro.
Get Your Online Marketing Solution Up To Web 2.0 Standards
Three key points to keep in mind about bringing your site up to Web 2.0 standards:
- Integrate video on your site, via Dealer.com's Video Upgrade Package that includes upload capabilities.
- Be sure that your website is mobile enabled, so PDA users can see your site on their mobile devices.
- Include a blog on your website, and be sure to make the content relevant to improve the customer experience.
Increase First Party Lead Generation From Your Website
Generate lower cost leads by investing more in online marketing. Here are some steps to developing a profit-maximizing car dealership marketing budget:
- Consider all of the ways in which you invest in your website, including SEM, SEO, email marketing and video.
- Analyze cost-per-lead from your website compared with radio, television, newspaper and direct mail campaigns.
- Maximize online spending within your overall marketing budget to target local customers.
- Build out your remaining marketing campaigns after establishing your online budget.
- Adjust your budgets based on performance and ROI.
Why Video Is Now an Essential Part of Your Website
Dean Evans, Dealer.com's Chief Marketing Officer, discusses the importance of video on dealer websites. With over 100 million US consumers watching online video on a regular basis each month, embracing this new media is essential to auto retailers. Evans puts it simply: video is quickly moving from an exception to an expectation.
CarFinder™ Connects Customers to Your Inventory
CarFinder is the SILENT SALESPERSON built into all Dealer.com SmartSites™, sending personalized emails to your prospects automatically!
Why Use Video For Your Dealership Web Site?
Generate more leads to your dealership. Learn how video with Dealer.com SmartSites™ keeps you ahead of the curve. A recent study found that 33% of car dealers are currently using video on their sites – but in the next year, usage will jump to 59%. It's time to take advantage of this opportunity!
Dealer.com SmartSites™
Dealer.com's NADA award-winning SmartSites are designed to attract serious shoppers, converting browsers into buyers.
No Risk Search Engine Marketing
Five questions to ask about your pay-per-click advertising.
TotalControl DOMINATOR™
TotalControl DOMINATOR is the fully interactive search engine marketing solution that puts you in the driver's seat. Create and modify pay-per-click campaigns on the fly, using keywords and targeted ad copy of your choice, or have our search engine experts do the work for you. The choice is yours.
Dynamic SEO™
How are consumers finding your dealership online? Dealer.com dealers rank above their competitors in major search engine results, thanks to our dedication to the latest SEO techniques and the power of our Dynamic SEO services. If you want to capture customers before your competition does, you need to optimize your site for top placement in search results. Get started now.
Dedicated Account Manager
When you signup for a Dealer.com solution, you're getting a single point of contact that is your gateway to the entire company. Your dedicated account manager will be interacting with everyone from our search engine experts to our custom programming department to really make sure you're getting what you need from all the company's resources.
NADA 2008
Watch daily updates from our NADA 2008 booth #3557W!