July 13, 2009 (Burlington, VT) – Dealer.com, the global leader of online marketing solutions for the automotive industry, today announced strategic updates to their proprietary full spectrum Internet marketing solution. These updates boost search engine and online visibility, resulting in increased first-party lead generation. The latest offerings include video optimization, social media links, advanced search engine marketing and more. As automotive consumers increasingly spend time online, successful automotive retail sales requires continuous enhancements to keep dealerships in front of shoppers. The combination of Dealer.com’s latest updates maximizes first-party leads for Dealer.com clients. These leads are the most valuable to dealers because they are the least expensive to acquire and tend to close at high rates.
As millions of automotive consumers search for vehicles online every day, dealership information must appear in front of them – where ever they are online. Relevant, first page search engine rankings, both paid search (SEM) and organic search (SEO), are imperative. Further, as consumers spend significant time on social media sites, Dealer.com now offers direct links from dealership websites to leading networking sites such as FaceBook, Twitter, LinkedIn and MySpace. In addition, CarFlix vehicle videos are now indexable, which improves organic search engine results. Videos are also optimized, enabling yet another opportunity for placement on first page search results. These video links on Google send users directly to the video on the dealership’s website, instead of third-party sites like YouTube; again increasing the likelihood the dealer will generate a higher quality and measurable lead. Dealer.com also now offers more dynamic vehicle page creation for all used vehicles. Depending on the dealership, this can include 1,000s of dynamically generated pages for all pre-owned inventory. The new managed SEO service also increases relevancy and organic search engine rankings and saves the dealership potentially thousands every month on payroll by having Dealer.com do their optimization, rather than a third party. When combined, all services and features help dealers dominate the first page of search engine results and maximum overall online visibility.
“Today, success is all about owning the first page of search results,” commented Dean Evans, Dealer.com CMO. “That is where the vast majority of shoppers find what they are looking for online. Our strategic focus is to help dealers get the best rankings and be in front of automotive consumers where they are online. This includes social media sites, where consumers of all ages, increasingly spend more time. Ultimately, our actions are aimed at helping dealers generate more first-party leads. These leads, from the dealership’s own website, have the highest close rates of all lead sources.”