COMPONENTS & MODULES
— Heroes —
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Home Hero
Interior hero with headline, body copy and CTA.
Websites Hero
Interior hero with headline, body copy and CTA.
BETTER WEBSITES LEAD TO BETTER
ENGAGEMENT.
Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.
Data that delivers.
OEM Hero
Hero section with headline, body copy , CTA, number counter, and image.
higher form conversion rate²
more engagement with personalized content¹
Your digital marketing is now even better.
New enhancements to your digital marketing website package with Dealer.com mean even better results.
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Feature Module
Prominently featured content on the site, included a headline, body copy, CTA and large image/video.
Example 1
Take a self-guided tour.
Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.
Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.
Example 2
Analyze your website metrics.
Learn how to use your digital storefront metrics to your greatest advantage.
Example 3
Personalize Every Experience
Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.
Stat Module
Display multiple statistics in a section.
Example 1
BETTER EXPERIENCE.
BETTER BOTTOM LINE.
Example 2
Proven to drive dealership results.
Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.
more likely to pencil a deal1
Video Module
Display one or two video embeds in a block.
Connected Video Advertising
Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channels. With advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.*
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414 × 736 – Mobile
Accordion Module
Prominently feature info on the site, including a headline, body copy, CTA and image.
— Grids —
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1024 × 1366 – Tablet
414 × 736 – Mobile
MULTICHANNEL ACCESS Module
Up to 3 columns highlighting various products.
Example 1
Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.
As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.
Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.
Example 2
McGovern Automotive Group
McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.
Downey Hyundai
As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.
Carl Cannon Chevrolet Buick GMC
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.
Example 3
You say you want a revolution.
An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?
What consumers want from a digital shopping experience.
Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.
Case study: The numbers don’t lie.
Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.
— Navigation —
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Jump Nav
Navigation for subsections/subpages. Set in Page sidebar settings
Posts Module
Display 3 recent posts, or 3 posts of your choosing.
Tech Trends to Watch in 2025
At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultimately close deals. Data-driven, connected solutions help dealerships provide consumers with more relevant and tailored experiences than ever before on their journeys to purchase and service their vehicles. With that in mind, here are some important tech trends for dealerships in 2025: One key thing to enable every path to purchase is providing an online, in-store or a combination of both shopping experience. The 2024 Cox Automotive Car Buyer Journey study found that 43% of recent car buyers used this omnichannel approach, and 71% expect to do so in the future. That means seamlessly bringing data and insights about shoppers across every stage of their journey, using it to engage, and inform them to create ready-to-buy leads. Connected solutions across the buyer journey are vital for creating the kind of experience today’s customers expect, based on their activities across multiple sites. Each year, dealers have more access to new and different consumer information. The rise of omnichannel retailing goes hand in hand with vast amounts of data about things like
NEW Learning Series: From Click to Close
As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey. We invite you to join us for a NEW three-part learning series hosted by the experts at Autotrader and Dealer.com that will show you the new ways to have more success in converting a shopper from CLICK to CLOSE, and the crucial steps you need to take in between. Every dealer wants to fast-track a close, and when you sign up to hear about the modern ways to create a personalized, connected, and seamless omnichannel shopping experience, you’ll hear about the five key steps: CLICK, FIND, FOLLOW, DRIVE, and CLOSE. We’ll share examples of what we see working over our tens of thousands of dealer partners and vast Cox Automotive eco-system when it comes to things like: So, register today and be one of the FIRST to learn the winning online digital marketing strategy needed to stay competitive and drive more sales, From Click to Close!
Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations
Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:
Form Module
Example 1
Complete the form to request your demo.
"*" indicates required fields
Get started today.
Connect with Dealer.com.
Example 2
Complete the form to request your demo.
"*" indicates required fields
Get started today.
Connect with Dealer.com.