Marketing Programs that Move the Needle
Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time.
Integrating Data to Fuel Campaigns
When you’re looking for opportunities to create customized, personal experiences for shoppers, knowledge is power. Cox Automotive recognizes that the strengths of Dealer.com marketing tools could be magnified with an integration with VinSolutions. This connection led to the creation of Automotive Marketing Platform.
Automotive Marketing Platform is an omni-channel marketing solution that uses Cox Automotive’s first-party consumer data integrated with VinSolutions CRM to deliver personalized campaigns. It lets you target known customers across multiple channels, based on things like vehicle equity, term expiration, and service history.
Personalizing Your Marketing
Dealers using both the VinSolutions Automotive Marketing Platform and Dealer.com Websites can create personalized landing pages that match exact browsing details—including vehicle and payment details—from automated offers sent to car shoppers.
When your marketing solution is integrated with your CRM, your sales team has more information to help them connect with consumers and close deals. Not only will they be able to see shopper data, but they’ll be able to access the personalized marketing communications that each customer has received. These informed conversations can pick up from there with a greater chance of closing the deal.
The platform also makes monitoring campaigns easy, with dashboards that measure a campaign’s effectiveness so you can make changes swiftly as needed.
Targeting Communications
Using existing customer data, Automotive Marketing Platform segments customers who are most likely to buy, including customers who may be interested in trading up to a newer vehicle. Automotive Marketing Platform can also use artificial intelligence to identify vehicles of interest and automatically send personalized offers that let customers start the deal process right from their phone. Basically, you can use data to target your customers in whatever way works best to achieve your campaign strategy and goals.
Automating Your Marketing Workflows
With automated marketing workflows, you can deliver personalized content to shoppers, without having to manually handle every step. You’ll choose the content and timing based on real-time data about each shopper to deliver the right message, to the right person, at the right time. This personalized approach is designed to create a car buying experience that builds brand loyalty and creates lifetime customers.
How does this affect your bottom line? Dealers with Automotive Marketing Platform have seen an average 10x return on investment.*
Get Started
Ready to find out how adding VinSolutions to your marketing program can drive better customer experiences and results? Schedule a demo today and we’ll show you.
*Source: Based on analysis of customers receiving messages from Automotive Marketing Platform from August 2022 to August 2023, analysis performed August 2023