At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultimately close deals.
Data-driven, connected solutions help dealerships provide consumers with more relevant and tailored experiences than ever before on their journeys to purchase and service their vehicles.
With that in mind, here are some important tech trends for dealerships in 2025:
- The Rise of Omnichannel Technology
One key thing to enable every path to purchase is providing an online, in-store or a combination of both shopping experience. The 2024 Cox Automotive Car Buyer Journey study found that 43% of recent car buyers used this omnichannel approach, and 71% expect to do so in the future. That means seamlessly bringing data and insights about shoppers across every stage of their journey, using it to engage, and inform them to create ready-to-buy leads.
Connected solutions across the buyer journey are vital for creating the kind of experience today’s customers expect, based on their activities across multiple sites.
- The Value of Real-Time Predictive Insights
Each year, dealers have more access to new and different consumer information. The rise of omnichannel retailing goes hand in hand with vast amounts of data about things like what vehicle or service a shopper is looking for, how much they are interested in spending, and much more. But the existence of the data isn’t enough – it’s what you do with it that matters.
With the right technology, you can use buying signal data to predict the make and model of vehicles consumers are shopping for to inform search results, make recommendations based on similar shopping journeys, and personalize advertising and marketing outreach.
- The Efficiencies of AI and Automations
Perhaps the most important thing about these trends is that they are amplified and enabled by artificial intelligence, machine learning, and automation. Behind-the-scenes automation allows you to send a personalized marketing message or serve a tailored ad to a shopper who has been interacting across an omnichannel journey based on the predictive insights based on those interactions – all automatically.
- The Irreplaceable Role of Human Expertise
While technology often gets most of the fanfare these days, it’s important to choose a provider that backs their solutions with teams of experts who can help you set up, manage, and optimize each facet of your connected journeys. There’s no substitute for the knowledge, creativity and experience of professionals who are familiar with your industry and understand how to get the best performance from your technology tools as they get more powerful and versatile.
We invite you to schedule a Dealer.com demo at NADA 2025 to see how you can get the only truly connected experience across audience, shopping, buying, and ownership.