At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensuring you’re delivering the shopping experience that car shoppers demand.
At the 2025 NADA Show, we’re excited to unveil new enhancements that will boost your website’s performance. SCHEDULE YOUR DEMO TODAY.
In the meantime, here’s a sneak peek at what we’ll unveil at the show.
A Modern Shopping Experience
Consumers demand an easier online shopping journey when shopping for vehicles online. Check out these updates to ensure your website has the best technology to perform:
- New Car Boost allows dealers to showcase new vehicle listings that are similar to used vehicles shoppers are considering.
- Spotlight Listings allow dealers to highlight up to 3 vehicles of their choice at the top row of your Search Results Page.
- Autotrader dealers drive 22% higher CTR with Spotlight Ads, and we’re excited to offer it for our digital storefronts.*
Enhanced Website Capabilities
Introducing new website enhancements to maximize your digital presence.
- New homepage designs featuring the latest widgets and modern aesthetics, giving dealers even more options to customize their digital storefront.
- A new, simplified vehicle listings page that makes it easier for shoppers to browse your inventory, provides a clearer view of vehicle listings, and highlights the most important vehicle information.
- Our new VDP will include a brand-new look and feel, an updated penciling tool, and enhanced ecommerce integration so you can sell more cars online.
- Dealer.com website speed is more than three times faster than our competitors’, ensuring the images on your VDP and homepage load faster than ever.**
Personalized Experiences Using Targeted Advertising
As the entry point to the consumer shopping journey, our advertising solutions help dealers deliver personalized experiences using real-time buying signals to let you know what actions your shoppers are taking.
- Targeted Creative allows dealers to maximize display and video campaign impact with sequential messaging. By adapting to a consumer’s current stage in the car buying process, we are able to tell a cohesive story with interconnected ads.
- We’ve seen dealers experience a 14% reduction in Cost Per VDP while driving a 68% increase in Average Daily VDPs per campaign.***
- Tailored Video will provide dealer-specific video creatives with quality templates for quick and easy content generation.
- Our Amazon sponsored ads leverage insights from browsing, buying, and streaming habits to customize campaigns targeting ideal customers.
Website Management for Optimal Functionality
- A staff page redesign that will have a modern look and feel with enhanced editing capabilities for better display of information.
- A new Website Recommendation tool within Composer that will surface recommendations unique to that website, focused on improving the shopping experience, and adhering to digital marketing best practices.
- And finally, we’re introducing nVision analytics, a revolutionary platform providing actionable reports, and predictive insights based on real shopper engagements. The same premier reporting that’s available to our Autotrader customers.
Creating more engaging websites within a well-constructed digital marketing strategy with consumers in mind is at the core of what we do best. Visit the Dealer.com booth within the Cox Automotive village at the 2025 NADA Show to explore how our new and enhanced solutions can elevate your website metrics and help you achieve more success.
See you in New Orleans!
*Source: Cox Automotive Pixall data, July–August 2023. Note: Compared to traditional listings.
**Source: Pulled from Google Lighthouse 04/22/24 and looked at the 30 days prior comparing Dealer.com websites average scores to top 10 competitors.
***Source: Cox Automotive Pilot of 13 dealers April—August 2024. Reallocating funds based on the propensity to increase engagement through applying a targeted creative sequential messaging strategy.