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2024NADA_Fri-077 4m Read

NADA 2025: A Sneak Peek into New Enhancements from Dealer.com  

At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensu…
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Tech Trends to Watch in 2025 

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultima…
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NEW Learning Series: From Click to Close 

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture the…
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2959_DDC_VinSol_LeadGen_DIGITAL_Infographic_v4 1m Read

Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:
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Putting Data to Work for Your Dealership 

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it?  Let’s take a look at the types of data:  In recent years, marketing teams have been moving away
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Super-Charging Your Dealership’s Marketing Programs  

Marketing Programs that Move the Needle  Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time.  Integrating
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Connecting and personalizing the shopper experience 3m Read

Connecting and Personalizing the Shopper Experience 

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what
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Dealer.com + VinSolutions Better Together Collateral_JPEG_Page_1 1m Read

Dealer.com + VinSolutions Work Better Together 

Harness data-driven strategies and customization to create a fully integrated shopping journey that satisfies your customers and drives revenue growth.
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better-sales-start-with-better-advertising-blog-thumbnail 5m Read

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends 

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands.  This guide will delve into the latest automotive marketing trends and offer actionable
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DDC23-0186_Content-Support_Blog-Header_Google-Analytics_1200x800_v1 1m Read

Dealer.com’s Google Analytics 4 Quick Reference Guide   

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.   
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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork
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