Dealer.com Awarded Patent for its Human Voice Inventory Video Technology

April 5, 2012 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, today announced it has been awarded U.S. Patent No. 8112279 for its audio file creation technology featured in its CarFlix HumanVoice product. The CarFlix solution allows dealers to easily create professional quality videos with natural, human voiceovers to enhance an automobile’s online presentation to potential buyers.

Dealer.com’s patent covers the company’s automated process for creating endless amounts of audio files in a natural, authentic human voice. Dealer.com’s technology seamlessly weaves together the product data, voice description and images to produce a high quality video that is then automatically matched to a dealer’s or retailer’s product listing on its website via a product identification number (such as a car’s VIN number). To see an example of Dealer.com’s patented technology in action, click here for a CarFlix video.

“Receiving a patent for our audio technology is a true testament to Dealer.com’s forward-thinking culture of innovation which helps our customers stay on the cutting-edge of new technologies and trends,” said Mark Bonfigli, founder and CEO of Dealer.com.  “Our technology can revolutionize how videos are created, setting a new standard for automated inventory videos. We are giving auto dealers a competitive edge by bringing their inventory to life for online car buyers, and we are raising their expectations of how digital marketing solutions can empower their business.”

Click here for more information on Dealer.com’s CarFlix Human Voice Software.

Dealer.com is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices. Dealer.com’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with under 2500 employees. For more information visit dealer.com.