Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.
The ability to “read digital body language” helps determine which Internet users are the most serious about buying a vehicle, says Andy MacLeay, Dealer.com’s director-digital marketing.
He offers examples. If someone online only fills out a trade-in form, they may be interested in that vehicle’s value. It doesn’t mean they won’t ultimately buy a vehicle, but they’re not necessarily a hot prospect.