Dealership
Resources

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultimately close deals.  Data-driven, connected solutions help dealerships provide consumers with more relevant and tailored experiences than ever before on their journeys to purchase and

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey.  We invite you to join us

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it?  Let’s take a look at the types of data:  In recent years, marketing teams have been moving away

Marketing Programs that Move the Needle  Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time.  Integrating

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what

Harness data-driven strategies and customization to create a fully integrated shopping journey that satisfies your customers and drives revenue growth.

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands.  This guide will delve into the latest automotive marketing trends and offer actionable