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Dealer.com digital marketing solutions, packaged for performance.

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Marketing solutions packaged to perform

Give Ford shoppers the digital experience they expect, and get the digital marketing results you want.

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Marketing solutions packaged to perform

Give Ford shoppers the digital experience they expect, and get the digital marketing results you want.

Stay ahead of customer expectations

Your digital dealership continues to evolve rapidly, and Dealer.com can keep you ahead of it all. Our new performance-driven, Ford-certified solutions now include SEO and more proven business-driving digital marketing tools, so you can maximize traffic, engagement and lead flow.

Get more leads.
Close more deals.
Earn higher profits.

Cox Automotive’s next generation retailing experience provides a seamless, user-centric workflow for shoppers and dealers that saves time. Through guided navigation, Accelerate My Deal results in faster deal-making and increased profitability. With dedicated expertise and support, dealers are set up for success from day one and can easily incorporate these tools into their sales process.
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more likely to submit a lead with Accelerate My Deal.1
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higher close rate on average with Accelerate My Deal compared to other Internet leads.2

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Better data means better business

We study the behaviors and attitudes of over half of all automotive shoppers to continuously design experiences that turn shoppers into buyers. This, combined with proprietary data we get from Kelley Blue Book, Autotrader, previous site visits and OEM site visits, enables you to present the most relevant inventory, incentives and specials, often on the first visit.

A recent study of over 9,000 dealerships indicates that shoppers engaged 126% more with personalized content.*

Source: Statistics based on a Dealer.com study of 9,342 dealers who subscribed to Experience Optimization (EO) over a six-month period of January – June 2023. We compared visits where shoppers were exposed to personalized content versus non-personalized content.

We insist on your Success

Our Performance Managers are trained experts who will consult with you proactively to help ensure your digital marketing delivers success. Every month, your Performance Managers will give you key actionable insights you can use to positively impact immediate numbers. We recruit the best talent, people who specialize in marketing, advertising and automotive. Your Performance Manager will ensure our technology helps you make the most of every digital marketing opportunity.
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Optimize Search Visibility

Drive your dealership to the top of search results pages, rise above your local competition, and generate more traffic and leads with the industry’s most trusted automotive SEO drivers — a range of SEO services now included in every package.

Ford dealers using our Premium SEO Service saw 62% more website traffic, 73% more VDP views, and 85% more leads than those without an embedded SEO service.*

*Average website performance of Ford dealers who subscribed
to Premium SEO during the full six-month period,
July–December 2020.

Maintain Compliance with Accessibility

To help you deliver the best digital experience for all your customers, every package now includes our Website Accessibility solution, powered by AudioEye.

And we’ll help you securely navigate ADA compliance with an assistive toolbar for any who need it. Our monthly monitoring service will help safeguard your dealership against risk with accessibility protection across your entire website.

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Connected Advertising is your AdVantage.

Dealer.com Advertising delivers data-driven intelligent advertising so you can own the moments that matter most for your customers.
With the right data, the right partner, and the right innovations to bring it all together as a FordDirect Certified Product Partner, Dealer.com Advertising helps you reach the right consumer with the right message at the right time in the buying process and service selection, providing a superior dealership experience.
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Proven Performance

Dealers and industry experts agree

Industry Recognition

2021 Automotive Website Awards winner for Digital Retailing: Best Cross Platform Integration

Powerful tools that work together

We’ve updated our solutions for Ford dealers with tools and technologies proven to drive results.
See which are best to bring more customers your way.

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1 Google Analytics (Dealer.com Aggregate Account) Jan. – Jun. 2023.
2 VinSolutions CRM dealers from January – June 2023.