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innovation. performance. results.

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See below to find out how Dealer.com fuels shopper engagement and conversion for GM dealers.

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Better Data Integrations. Better Results.

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Industry Leading Innovation

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More Leads. Faster Deals

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Speed Drives Performance

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Build trust and transparency from the outset. Provide consumers the flexibility and convenience to choose their preferred path-to-purchase, to self-educate, and initiate the car buying process.

 

With Accelerate My Deal, deals can start right from your digital storefront. Improve the shopping experience and increase deal starts by guiding shoppers to the right vehicle across Autotrader, Kelley Blue Book, and Dealer.com with Kelley Blue Book® My Wallet.

Take a self-guided tour.

See how Dealer.com helps you deliver personalized, data-driven marketing that enhances the consumer experience and improves revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

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An Integrated Experience that Carries Across Sites

To fuel profits and convert more people to buyers, you need an intuitive, seamless car dealership lead generation experience that caters to all kinds of shoppers. When shoppers enter their information into Kelley Blue Book® My Wallet it’s automatically transferred into the Accelerate My Deal experience. My Wallet gives shoppers a personalized shopping journey. Accelerate My Deal helps consumers save time when they start their deal online. From credit application to valuing your trade-in, you can accelerate your deal online, so there’s less work to do once you’re ready to test drive and go.

Get more leads. Close more deals. Earn higher profits.

Convert browsers on your dealership website into buyers with Accelerate My Deal, a guided online shopping experience that establishes trust and transparency right out of the gate, resulting in more qualified, higher converting sales leads.

 

80% of consumers think it is a good or great idea to buy entirely online.2 And with Accelerate My Deal, consumers can complete even more steps online, speeding up the deal for everyone.

 

When shoppers enter their information into Kelley Blue Book® My Wallet it’s automatically transferred into the Accelerate My Deal experience. Accelerate My Deal leads on average close at a 48% higher close rate compared to other internet leads helping dealers get more highly qualified leads and boost their profits. My Wallet gives shoppers a personalized shopping journey and Accelerate My Deal moves the shopper from journey to purchase.

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Experience equals performance

Trusted by more than 5,000 franchise and independent dealers, and endorsed by more than 30 automobile manufacturers, Accelerate My Deal dealer leads drive 30% higher gross profits. To fuel those profits, and convert more people to buyers, you need an intuitive, seamless car dealership lead generation experience that caters to all kinds of shoppers. The guided workflow does just that, boosting lead conversion rates by 26% among dealers testing the new guided user experience, resulting in an 88% increase in leads submitted per dealer.*

* Conversion Rate, Lead Performance, and Lead Quality were studied across 120 participating dealerships during four 90-day Beta Testing Periods beginning May 4, 2020 and ending October 8, 2020.

By the numbers

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visitors have synced their My Wallet profile on Dealer.com.1
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more likely to pencil a deal with Accelerate My Deal.1
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more likely to submit a lead with Accelerate My Deal.1
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higher close rate on average with Accelerate My Deal compared to other Internet leads.3
Numbers