Your Dealer.com Website Has an Important New Certification
Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.
As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork for implementing Google Analytics 4 into the industry. Comprised of over 80 automotive dealers, vendors, and manufacturers, in partnership with Brian Pasch Enterprises, the ASC strives to support the industry’s best interests in creating universal standards and guidelines for the transition to Google Analytics 4.
The ASC provides a number of vital functions to help dealers make the most of their data, including:
- Guiding the creation of BPE education programs and analytics workbooks to help smooth the transition to GA4.
- Publishing online standards, best practices, and training materials to support GA4 usage.
- Serving as a hub for sending change requests to Google to support retail reporting.
Dealer.com has spent the past several years helping dealers implement the new GA4 reporting platform, under ASC compliance. The ASC certification for Dealer.com sites is particularly timely, as Google announced last week that Google Analytics 4 APIs have now completely replaced Universal Analytics services.
“As a founding member of the Automotive Standards Committee, we are thrilled the Dealer.com platform has obtained this certification. Data is the oil of the 21st century and we are committed to helping our client partners capitalize on their data. Google Analytics 4 is the largest analytics platform on the planet and standardization across automotive is go help dealer unlock the power of their data more efficiently. In the near future Cox Automotive be releasing GA4 standardizations across many more of our digital solutions.” Charles Miller, Director of Business Intelligence, Cox Automotive
To learn more about configuring Google Analytics 4 (GA4) for ASC implementation on your Dealer.com website, download this step-by-step quick reference guide.