As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey.
We invite you to join us for a NEW three-part learning series hosted by the experts at Autotrader and Dealer.com that will show you the new ways to have more success in converting a shopper from CLICK to CLOSE, and the crucial steps you need to take in between.
Every dealer wants to fast-track a close, and when you sign up to hear about the modern ways to create a personalized, connected, and seamless omnichannel shopping experience, you’ll hear about the five key steps: CLICK, FIND, FOLLOW, DRIVE, and CLOSE.
We’ll share examples of what we see working over our tens of thousands of dealer partners and vast Cox Automotive eco-system when it comes to things like:
- How to get shoppers to CLICK on your ads to see your vehicles,
- FIND shoppers who are ready-to-buy and target them with relevant messaging they’ll react to,
- FOLLOW shopper activity and make the most of that valuable data to create a tailored shopping experience they’ll seamlessly go through,
- DRIVE them to purchase by creating a shopping journey that caters to how they want to buy,
- And finally, how to lead them to purchase – CLOSE the deal – which is what we ALL want!
So, register today and be one of the FIRST to learn the winning online digital marketing strategy needed to stay competitive and drive more sales, From Click to Close!