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Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other
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Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your
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The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior.   Keep reading to get the highlights from this discussion between Wayne
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Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a lot of time spent researching cars. And this trend is likely to continue (even increase), given current circumstances and social behaviors. But even though nearly every shopper spends time researching cars online, every customer is different. In fact, online car shoppers can
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Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager  Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium.  The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically
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