Skip to content

Autotrader
Dealer.com
Dealertrack
KellEy Blue Book
vAuto
VinSolutions
xTime
Manheim

Support
1-855-COX-AUTO

1-855-Cox-Auto
Get Started
Login

SOLUTIONS
- Solution Overview
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
INTEGRATIONS
RESOURCES
- Resources
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
ABOUT US

Get Started Login

Support
1-855-COX-AUTO

Search

Get Started Login

Home / Article / Page 7

Article

Filter By:

Topic

Consumer Experience
Data and Insights
Dealer Experience
Digital Retailing
Distance Retailing
Efficiency
EV & Hybrid
Fixed Operations
Industry
Integrations
Inventory
Marketing
Marketing/Advertising
Product
Profitability
Tips & Best Practices

Product

Accelerate My Deal
Advertising
AMP
Digital Storefront
Ecommerce
Local SEO
Managed Services
Managed Services: Premium SEO and Premium Content & Creative
My Wallet
Review Widget
Websites

TechKnowledgeSalesStaff

Article

How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Article

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

SecureWebsiteExperience

Article

Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

150071_WEB_ImpactfulAutomotiveKeywordsBlog_Graphic_FINAL

Article

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all

AutomotiveMicromoments

Article

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn't lead, to a purchase.

2017AutomotivePredictions

Article

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail. A changing marketplace, longer vehicle road life, possible gas price variations, and a new

SellingLuxuryVehicles

Article

3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

Some luxury dealers probably wonder what happened to the segment they used to know. As the lines between automotive mainstream and premium blur, the mix of consumers shopping for luxury has changed – and so have the types of vehicles they want to buy. Consumers are purchasing midsize luxury SUVs faster than dealers can stock

DigitalRetailingScreen

Article

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

An institutional shift toward a Digital Retailing sales model won’t arrive overnight. Neither will it happen without dealers embracing a progressive digital strategy that rewards proactive adaptation and open-mindedness toward the new digital model.

DigitalRetailing

Article

6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017

Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency. Translation: online transacting tools have the potential to provide shoppers with the streamlined car-buying process

CampaignCreativeElements

Article

The 4 Most Important Creative Elements of an Integrated Campaign

Today’s car shoppers are inundated with advertisements. In order to break through this clutter, it's important for your campaigns to reflect your brand and deliver a consistent and captivating message.

160017_WEB_SEOSEMBenefitsBlogPost_HeroGraphic_4ROUTE

Article

The Benefits of a Combined SEO and SEM Strategy

Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance. The key elements needed for both the mechanical upkeep of

Acura_Video

Article

Video for Car Shoppers: Numbers from the Experts

In some ways, auto dealerships are luckier than businesses in most other industries when it comes to video marketing. YouTube—far and away the world’s largest video platform, from both a consumer and a marketer perspective—is currently under the command of David Mogensen, a former automotive marketer. That means a lot of great insight and information

160314_WEB_DigitalBodyLanguageArticle_BlogImage_4ROUTE

Article

Maintaining Control of Online Retail Starts with Understanding Digital Body Language

At the just-concluded NADA 2016 Trade Show, Cox Automotive Vice President of Digital Retailing Mike Burgiss spent much of the show discussing online sales concepts and trends with dealers and managers. He also hosted two detailed workshops about how dealers can maintain control of online retail – while at the same time providing the type of

160299_WEB_6StepstoMakeYourWebsiteMore_FINAL-1

Article

6 Steps to Making Your Website More Than a Digital Brochure

The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are long gone. But how

160237_WEB_GoogleDealershipAutoAdsArticle_Insights_1000x750_FINAL

Article

New Dealer Automotive Ads from Google Have Resulted in a 30% Jump in Click-Through Rates

On March 30, Google announced that it was releasing Model Automotive and Dealer Automotive ads. Model Automotive ads are “a new mobile ad format now available to all OEM automotive advertisers in the US,” but the Dealer Automotive ads are what’s exciting for the retail community. “Dealer Automotive ads let us [make the car buying

160134_WEB_CPPWheelsTVVirtualTestDriveBlogPost_MC01b_4ROUTE

Article

Car Buying Goes Virtual, Online and in the Showroom

Dealerships that haven’t invested in building out more accessible and informative websites have already felt the pinch of lower lead generations and few customer conversions, even amongst in-person vehicle shoppers. The better positioned your website is to answer shoppers’ questions and deliver the information they need in a media-rich environment, the better you’ve been doing.

160060_DDC_AdExtensionsBlog_COLORBG_Feature_700x394_FINAL

Article

The Most Important Factors Affecting Your Ads’ Ranking on Google

QS x MB = AR No, this isn’t the new slope-intercept form and there won’t be a quiz at the end of this article. We’re here to talk paid search ad performance and the simple equation above is very important to your success. Let me make it a little clearer: Quality Score x Max Bid

160029_WEB_CPPRevPartsBlogPost_MC01a_4ROUTE

Article

How Quick Service and Fulfillment Are the Future for Online Auto Parts Retailers

The online parts market is more competitive than ever, and pretty soon price won’t be enough to keep you ahead. With so much choice, customers can afford to be picky. That’s why customer service and fulfillment speed will become increasingly important in the future of auto parts retailers. So what can you do to keep

150088_WEB_CPPDVSBlog_FINAL

Article

Video Is Replacing the In-person Test Drive

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years. The industry’s been telling you for quite some time, and everyone’s seen the stats to support it. From social media to online car review services to

150087_WEB_FiveAdvertisingTipsToMoveUsedInventoryBlog_FINAL

Article

5 Advertising Tips to Help You Move Your Used Inventory

Remember 2012, when the automotive industry got an adrenaline shot to the heart a la Uma Thurman in Pulp Fiction? Following several years of unpalatable news, depressed growth, and a sputtering economy, the automotive industry rejoiced when numbers finally sprang up, specifically in one category: leases. Those deals had us jumping for joy as hundreds

SOLUTIONS

Dealership Websites
Digital Marketing Services
Automotive Marketing Services
Digital Retailing

COX AUTOMOTIVE

Integrations
About
Careers

RESOURCES

Resource Center
Client Resources

CONTACT US

Contact Us
Support
Request a Demo

HEADQUARTERS

COX AUTOMOTIVE
6205 PEACHTREE DUNWOODY RD.
ATLANTA, GA 30328

Terms of Use
Privacy Policy
Do Not Sell My Info

© 2025 Dealer.com, Inc. All Rights Reserved.

Follow us on https://www.facebook.com/dealerdotcom/
Follow us on https://www.linkedin.com/company/dealer-com
Follow us on https://www.youtube.com/dealerdotcom/
Follow us on https://twitter.com/DealerDotCom