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Home / Automotive Retailing

Automotive Retailing

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Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automoti…

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From Digital Retailing to Ecommerce: Maximizing Every Digital Transaction

Digital retailing is the way of the future for the automotive industry. If your dealership is not implementing digital retailing capabilities during some part of the consumer journey, you could be mis…

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Creating a Cohesive Digital Retailing Strategy

As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been on the mind of many dealers. See our chat about the role people, processes, and technology play in creating a cohesive digital strategy.

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Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

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How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016

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