By Jon Torrey
Video marketing helps Tier 3 dealerships put their messages in front of their audiences, and Dealer.com’s A-team of industry experts is making this easier than ever before. We make this service quick and easy to use by offering video templates, automatically inserting data, and updating videos to match the latest offers and inventory. But our solution isn’t just for Tier 3 dealers. In fact, all our video marketing services are available to the first two tiers of the automotive marketing ecosystem, OEMs and regional dealer associations. By implementing digital video advertising at the brand marketing level, manufacturers and associations can complement and boost the efforts of their dealers. Dealer.com video services support Tier 1 and Tier 2 organizations in three distinct ways:
1. Localization of B-roll Footage
Manufacturers work hard to develop professional-grade video assets that reflect their core values and differentiators. Using those assets to elevate the brand on a national level is one thing, but it’s an even greater challenge to do the same within each and every locale. We can take a brand’s B-roll footage and drop it into professional templates, then customize by adding dealership names, URLs, and personalized end cards that showcase adjustable offers. This approach to video advertising offers the best of both worlds: brand-level marketing with localized offers and details.
2. Launching Locally Converted Tier 1 and Tier 2 Ads at Scale
After combining brand-level B-roll footage with dealer-specific information, Dealer.com has the tools, resources, and expertise to launch video campaigns at scale. Speed to market is essential with digital video marketing, and timely production and activation are two of the biggest challenges that dealers face. Often, delays are so great that many localized OEM video assets never make it into the market at all. With plenty of production resources and expert video capabilities, we’re here to solve that problem for you.
3. Performance Reporting at All Tiers
Through the Dealer.com ControlCenter platform, Tier 3 dealerships can view metrics and reports on their video ads alongside the results of other advertising channels. This allows them to make more informed decisions by comparing channels and evaluating the quality of traffic. And because they don’t have to pull together disparate reports, it’s easy to monitor results and make decisions.
We also provide Tier 1 and Tier 2 levels of reporting. Reports for OEMs and regional associations include aggregate performance reports to help them make more informed decisions about their investments. Armed with accurate information, these groups can clearly communicate the importance of video advertising performance to their Tier 3 dealerships.
Video Advertising from Dealer.com can help dealerships facilitate interactions between their audiences and their inventories and incentives. But it’s also a great solution for Tier 1 and Tier 2 organizations that are looking to maximize their advertising investments, promote brand consistency, and encourage better performance at the dealership level.
Click Here and contact your performance manager to learn more about Video Advertising.