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Home / Resources

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2024NADA_Fri-077

NADA 2025: A Sneak Peek into New Enhancements from Dealer.com

At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensu…

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Article

Tech Trends to Watch in 2025

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultima…

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Article

NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey. We invite you to join us

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Article

Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:

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Article

Putting Data to Work for Your Dealership

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? Let’s take a look at the types of data: In recent years, marketing teams have been moving away

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Article

Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. Integrating

Connecting and personalizing the shopper experience

Article

Connecting and Personalizing the Shopper Experience

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what

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eBooks

Dealer.com + VinSolutions Work Better Together

Harness data-driven strategies and customization to create a fully integrated shopping journey that satisfies your customers and drives revenue growth.

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Article

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands. This guide will delve into the latest automotive marketing trends and offer actionable

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Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.  

Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release

Your Dealer.com Website Has an Important New Certification Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites. As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork

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Article

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can

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