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Wayne-Pastore-DDC

Article

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

Google My business

Article

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

carl-cannon-case-study

Case Studies

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

DDC_Advertising_Data-Driven_Video

Videos

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

SmartDisplayAds

Article

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

AdvertisingonFacebook

Why Your Car Dealership Should Be Advertising on Facebook

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer number

nGaugeAdvertising

What Happens When Display Advertising Gets Even Smarter

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the website visit “score”,

SummerDigitalAdStrategy

3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy

Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition. Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 percent shopper

PartnerwithAllMajorSearchEngines

Why Your Digital Marketing Provider Should Partner with All Major Search Engines

Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case. The award is recognition of our long-standing collaboration with Bing – a relationship we are very proud of, as we are with all of our partnerships with major search engines. Yes. We know we’re patting ourselves on our backs here.

RameyAutoGroupCaseStudy

Case Studies

Learn how switching to a connected digital marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group believed the right digital marketing partner could help them do more than just increase lead flow. They sought a combination of high-performing technology, data-driven insight, and strategic guidance to both fuel their lead pipeline and position them for long term success. Read this case study to find out how Ramey Auto Group’s

AwardsAndAccoladesArticle

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

Dealer.com-TAG-Registered

How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1. More recently, WhiteOps (an industry leader combating digital advertising fraud) reports

170011_WEB_2017SuperBowlInsightsArticle_FINAL

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event in

113468_160727_WEB_StrategicAdvStepsToDeployHolidaySeasonInsightsArticle_FINAL

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

Social-Media-Marketing-Best-Practices

Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

darcars-case-study

Case Studies

Learn how Dealer.com, DARCARS and Facebook partnered to employ Facebook Dynamic Ads to increase and control website traffic.

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

160348_DDC_SummerHeat2016_blogpost_MC01_4ROUTE

3 Steps to Help You Make the Most Out of Your Summer Retargeting Strategy

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

NADA_booth_1000x600

The 4 Most Common Questions Dealers Asked Dealer.com at NADA

The theme for NADA 2016 was “Connect”, and visitors to the Dealer.com and Dealertrack booth took that message to heart. The show was hopping with progressive dealers asking about new product integrations with Cox Automotive, new opportunities to bridge the online to in-store shopping experience, and new ways to connect and optimize their digital marketing

KBB-AT-Audience-Targeting

Videos

See How New Integrations with Autotrader and Kelley Blue Book Can Connect Shoppers with Your Inventory Like Never Before

Watch the video to discover how a groundbreaking partnership with Autotrader and Kelley Blue Book is bringing dealers the industry’s most advanced targeting technology.

160237_WEB_GoogleDealershipAutoAdsArticle_Insights_1000x750_FINAL

Article

New Dealer Automotive Ads from Google Have Resulted in a 30% Jump in Click-Through Rates

On March 30, Google announced that it was releasing Model Automotive and Dealer Automotive ads. Model Automotive ads are “a new mobile ad format now available to all OEM automotive advertisers in the US,” but the Dealer Automotive ads are what’s exciting for the retail community. “Dealer Automotive ads let us [make the car buying

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