Advertising

QS x MB = AR No, this isn’t the new slope-intercept form and there won’t be a quiz at the end of this article. We’re here to talk paid search ad performance and the simple equation above is very important to your success. Let me make it a little clearer: Quality Score x Max Bid

Remember 2012, when the automotive industry got an adrenaline shot to the heart a la Uma Thurman in Pulp Fiction? Following several years of unpalatable news, depressed growth, and a sputtering economy, the automotive industry rejoiced when numbers finally sprang up, specifically in one category: leases. Those deals had us jumping for joy as hundreds

When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory.

Learn the industry's vocabulary, and understand which words to pay attention to, and which to avoid.

SUV sales and mobile shopping were on the rise in April. See what this can mean for your dealership come summer's busy shopping season.

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million