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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork
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where is ecommerce today blog image 4m Read

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can
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Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey 

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the
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