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Home / Best Practices

Best Practices

DDC23-0186_Content-Support_Blog-Header_Google-Analytics_1200x800_v1

Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4)…

Article

What Shoppers Want: Convenience, Choice and Flexibility

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while…

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DDC24-0199_Slicks_ActivEngage_PPT_v4-1

Article

Dealer.com + ActivEngage Partnership

Integrated Messaging Software for Unparalleled Customer Experiences ActivEngage Messaging Software revolutionizes your website by effortlessly integrating live messaging, providing endless opportunities for customer engagement. This integration goes beyond the surface, as it is intricately woven into the entire Cox Automotive suite of web applications and services, ensuring a comprehensive approach to digital customer experiences. Imagine

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

2023 CBJ Top 5 Takeaways

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

Car insurance online concept : A man hold smartphone and with checklist car key toy car on table and use laptop check online case of accident

Article

Increasing Ecommerce Readiness for Ultimate Customer Confidence

Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process

Conceptual keyboard – Cookies (red key)

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

DDC-Channel-Intelligence-Infographic-Digital-Final-September-2023-resize

Article

Cox Automotive Channel Intelligence

Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences. How does Channel Intelligence work? By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based

image represents How Car Consumers are Reshaping the Road Forward

Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build it, they will come. Today’s consumers have specific wants, needs and preferences in how they can purchase cars, and

5 Ways to Build Trust with Modern Car Buyers

Article

5 Ways to Build Trust with Modern Car Buyers

Even with digital sales methods, dealerships need to bolster consumer relationships to meet their goals. Ensuring that the digital sales process is developed and grounded in trust ultimately benefits both the car buyer leads and the dealership. Here are five ways your dealership can build trust with modern car buyers.

DDC22-0072_Content-Support_Blog-Image_Inventory-Shortage_1254x836_v1

Article

3 Ways to Optimize Your Website for Low Inventory Levels

Your website now needs to be more than just VDPs, which today may be leading shoppers to the dead end of a no results page. Your website also needs to include ways for shoppers to educate themselves about alternative vehicle and buying options. Here are a few ways we recommend updating your Dealer.com website to optimize your shoppers’ experience.

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Article

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Learn about website marketing best practices, key Cox Automotive integrations, and other actions you can take to amplify your fixed ops messaging to find more profits.

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