Dealer.com Launches New SRP Experience To Boost Inventory Search Efficiency
The increase in online car shopping activity demands an upgraded user experience. That’s why Dealer.com is introducing an all-new search results page experience with strategic new upgrades that improve inventory search, browsing and digital tool usage for Dealer.com clients and their customers. Dealer.com’s new search results page (SRP) enhancements help different types of shoppers find the right vehicle faster by guiding them to the critical inventory information they need, and ultimately making it easier for consumers to reach their destination—the vehicle deal page (VDP)—from any device, anywhere.
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