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americans_has_disability

Article

Spotlight on Accessibility

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number of ADA-related lawsuits on the rise, we’re empowering our clients—and the industry at large—to understand accessibility as it relates to your digital storefront. We’ve received a lot of very good questions from our network of dealers about website accessibility. Jeffrey

DDC_VDP_LAPTOP_800x532

Videos

Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The result keeps customers focused on your inventory. Plus, they look great and are convenient for shoppers on any device.

484051_DDC_TOYOTA_800x532_DR

Article

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.

Google My business

Article

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

carl-cannon-case-study

Case Studies

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

PersonalizationUpgrade_1b-min

Videos

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products,

DDC_SpecialsCampaignManager_INSIGHTS

Videos

See how the new Specials Campaign Manager simplifies specials creation.

Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!

Experience-Optimization

Research

Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

DDC_Wards_VDP_Webinar_800x532

Videos

Designing VDPs that Drive More Deals

Learn how Dealer.com is using UX data and research to define a VDP experience that serves the modern shopper. Lead User Experience Architect Jon Ferry shares emerging consumer shopping preferences and trends, and explores how data and research are making it possible for you to create a more relevant, transparent and high-converting VDP experience. Ferry

390590_DDC_INSIGHTS_SPEED_MC01

What Dealers Need to Know About Google’s Mobile Page Speed Announcement

Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start using page speed as a ranking factor. While this news isn’t a shock to the industry or most digital solution providers (Google started talking about it years ago) the announcement provides a go-live timeframe, which will allow your dealership to

GooglePageSpeedInsights

Article

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it includes actual user data about how fast pages load. I wrote a post about this tool last year (“Discerning the Real Value of Google PageSpeed Insights Test Results”), which provides an alternative way to view webpage load data over typical

ExperienceOptimization-1

Article

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

GooglePageSpeedInsights

Blog

Discerning the Real Value of Google PageSpeed Insights Test Results

We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever. There are tools out there, like Google PageSpeed Insights, which can test and

HidingContentReadMore

Article

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

MobileLoadTimeTest

Blog

How to Determine Mobile Website Load Times with Accuracy

You may have noticed more industry buzz surrounding mobile website loading speeds. For this, we can thank Google and its update to the “Test My Site – Think With Google” tool. Test My Site – Think With Google now shows mobile webpage loading results in seconds at 3G connection speeds, as well as estimated traffic

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Article

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

SecureWebsiteExperience

Article

Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

AwardsAndAccoladesArticle

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

HTTPS-Security

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

160522_WEB_6WaystoGetStartedwithVideoInsights_1000x666_4ROUTE

Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

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