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160446_DDC_WhatStheDifferenceBetweenLeadsBlog_CV03

Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

160384_DDC_BlogPostDealershipBestPracticesManagingSpecialsOnline1_FINAL

Why Your Dealership Needs to Use Specials, and 5 Tips to Create Them Effectively.

Everyone likes to save money. And doing so at the dealership is no exception.

160288_WEB_3CarBuyerFrustrationsArticle_MC01_4ROUTE

3 Car Buyer Frustrations, and How Digital Retailing Can Solve Them

Chances are you’ve heard it before. They pop up in your CSI results, and it’s a common complaint on social media channels and dealer review sites. You may have even gotten an earful straight from customers, as they express their frustration and dissatisfaction with the automotive sales process. And those are the folks who actually

NADA_booth_1000x600

The 4 Most Common Questions Dealers Asked Dealer.com at NADA

The theme for NADA 2016 was “Connect”, and visitors to the Dealer.com and Dealertrack booth took that message to heart. The show was hopping with progressive dealers asking about new product integrations with Cox Automotive, new opportunities to bridge the online to in-store shopping experience, and new ways to connect and optimize their digital marketing

15_BLOG_001_Optimizing_Through_ABTesting_outlined_MC03_4ROUTE

Article

Six Steps to Optimizing Your Website Using A/B Testing

Testing your webpages' configurations is a critical right step toward optimizing the digital experience you deliver to shoppers. Get started with A/B webpage testing by reading this important post.

Overview1

Article

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

mycars

Videos

See How MyCars™ Connects Your Cars to Your Entire Online Audience

Watch the video to learn how MyCars™ connects your inventory to all of your online audience – whether repeat visitors or “stealth shoppers.” Contact a Dealer.com representative to learn more about MyCars: [xyz-ihs snippet=”contact-us-promo”]

Blog_051815_FINAL

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

support-1

Videos

Understand the Philosophy behind Dealer.com Client Services

Watch the video to understand what a culture of partnership means, and to see how clients are at the core of every decision. Contact a Dealer.com representative to learn more about Dealer.com Client Services: [xyz-ihs snippet=”contact-us-promo”]

Case_Study_Lithia_Motors

Case Studies

See How Connected Digital Strategy Helped Lithia Motors Reduce Costs and Increase Conversions

How a Connected Website and Advertising Strategy Powers a Top Dealership Group

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