Marketing Your Website for Digital Retailing Success

The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online. In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals. For example, we’ll teach you how to send shoppers links that they can use to build their own deals and how you can complete those deals with eContracting.

Nearly every franchise dealer offers digital retailing, but very few do anything to effectively market their experience. They take a set-it-and-forget-it approach and fail to capitalize on a prime opportunity to engage customers and stand out from the competition. In this on-demand webinar hosted by Drew McEleney, you’ll learn:

Why digital retailing is so important in today’s market
Why marketing and branding your digital retailing experience is worth the investment and how it sets you apart from other dealers
Best-in-class examples of digital retailing marketing

Learn more about digital retailing tools from Dealer.com