Skip to content

Autotrader
Dealer.com
Dealertrack
KellEy Blue Book
vAuto
VinSolutions
xTime
Manheim

Support
1-855-COX-AUTO

1-855-Cox-Auto
Get Started
Login

SOLUTIONS
- Solution Overview
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
INTEGRATIONS
RESOURCES
- Resources
- Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
ABOUT US

Get Started Login

Support
1-855-COX-AUTO

Search

Get Started Login

Home / Resources / Page 10

Resources

Filter By:

Topic

Consumer Experience
Data and Insights
Dealer Experience
Digital Retailing
Distance Retailing
Efficiency
EV & Hybrid
Fixed Operations
Industry
Integrations
Inventory
Marketing
Marketing/Advertising
Product
Profitability
Tips & Best Practices

Product

Accelerate My Deal
Advertising
AMP
Digital Storefront
Ecommerce
Local SEO
Managed Services
Managed Services: Premium SEO and Premium Content & Creative
My Wallet
Review Widget
Websites

Resource Format

Article
Blog
Case Studies
eBooks
Featured Dealers
Guide
Infographic
Research
Video
Videos
Webinar

484051_DDC_TOYOTA_800x532_DR

Article

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.

DDC_VDP_LAPTOP_800x532

Videos

Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The result keeps customers focused on your inventory. Plus, they look great and are convenient for shoppers on any device.

awards_image_2019

Dealer.com Receives Five Automotive Website Awards

Winner of Business Intelligence Tools, Website Merchandising, Digital Retailing, U.S. Websites and Digital Marketing Awards Burlington, Vt., Feb. 13, 2019 – Dealer.com, a Cox Automotive brand, won five Automotive Website Awards from the PCG Consulting Group, as it continues to provide dealers with digital innovations that create a more engaging, personalized, and streamlined shopping and

dealer-marketing

Dealer.com Awarded TAG Certified Against Fraud Seal

Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation. “We’re proud of the steps we’ve taken

AR_0

Dealer.com recognized by Bing for bringing search network thousands of new advertisers

BURLINGTON, Vt. – After including Bing in a recent media campaign for one of its largest OEM partners, Dealer.com has been recognized for its investment in engineering initiatives that foster successful advertising campaigns with Bing. Named Bing Growth Hacker of the Year, Dearler.com touts bringing in thousands of new advertisers to the Bing search network throughout the year,

VT-Business-Mag

Dealer.com named Bing Growth Hacker of the Year

Vermont Business Magazine Dealer.com, based in Burlington, has been named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing. Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan for

dealer-marketing-1

Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com. The ability to “read digital body language” helps determine which Internet users are the most serious about buying a vehicle, says Andy MacLeay, Dealer.com’s director-digital marketing. He offers examples. If someone online only fills out a

Battle of the Bots: How to Combat Digital Ad Fraud

The importance of digital advertising is undisputed. By the end of 2018, an estimated $273 billion will be spent on digital advertising, accounting for approximately 43% of global advertising dollars, according to an eMarketer report. In the automotive industry, digital advertising has become particularly important. Customers now spend 60% of their time online during the

wardsauto

Digital Marketers, Dealers Escalate Battle of the Bots

“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay. Out, damn bot. That’s the battle cry of legitimate marketers who are intensifying the fight against digital ad fraud. As more shopping and advertising shifts online, auto dealers and others face a major modern threat

cbt

Digital Retail Trends to Implement at Your Dealership in 2019

Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of the changes that need to take place. Today, Jim speaks with Andy MacLeay, director of digital marketing for dealer.com to discuss the latest digital retail

NADA-2019-R1Desk

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

BURLINGTON, Vt., January 15, 2019 – Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging

Google My business

Article

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

Stop bots

Research

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

carl-cannon-case-study

Case Studies

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

DDC-Google-Dealer-Guidebook-Insights_TN

eBooks

Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

PersonalizationUpgrade_1b-min

Videos

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products,

advertising-display-strategic-support-min

Videos

Learn how Dealer.com SEO completes your digital marketing strategy

Learn how an SEO partnership with Dealer.com can help you own the search engine results pages where it matters most. At Dealer.com, we bring the auto industry’s largest SEO team together to serve your unique dealership goals. Through agency-grade execution, unsurpassed capability, and a complete commitment to your success, we help you craft a search

PRODUCT_update

New Website Design Enhancements Released

As we update and streamline the architectural framework of our website platform to better serve our clients and today’s automotive shopper, we are pleased to announce the release of several new design improvements. These subtle yet important changes are aligned to website design best practices and are being implemented to improve website performance, align with the upcoming launch of the new VDP, and comply with the Americans with Disabilities Act.

Experience-Optimization

Research

Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

DDC_SpecialsCampaignManager_INSIGHTS

Videos

See how the new Specials Campaign Manager simplifies specials creation.

Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!

SOLUTIONS

Dealership Websites
Digital Marketing Services
Automotive Marketing Services
Digital Retailing

COX AUTOMOTIVE

Integrations
About
Careers

RESOURCES

Resource Center
Client Resources

CONTACT US

Contact Us
Support
Request a Demo

HEADQUARTERS

COX AUTOMOTIVE
6205 PEACHTREE DUNWOODY RD.
ATLANTA, GA 30328

Terms of Use
Privacy Policy
Do Not Sell My Info

© 2025 Dealer.com, Inc. All Rights Reserved.

Follow us on https://www.facebook.com/dealerdotcom/
Follow us on https://www.linkedin.com/company/dealer-com
Follow us on https://www.youtube.com/dealerdotcom/
Follow us on https://twitter.com/DealerDotCom