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Home / Resources / Page 11

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Dealer.com Awarded Bing Growth Hacker of the Year

Burlington, Vt., June 4, 2018 – Dealer.com was named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing. Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan

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Videos

Designing VDPs that Drive More Deals

Learn how Dealer.com is using UX data and research to define a VDP experience that serves the modern shopper. Lead User Experience Architect Jon Ferry shares emerging consumer shopping preferences and trends, and explores how data and research are making it possible for you to create a more relevant, transparent and high-converting VDP experience. Ferry

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What Dealers Need to Know About Google’s Mobile Page Speed Announcement

Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start using page speed as a ranking factor. While this news isn’t a shock to the industry or most digital solution providers (Google started talking about it years ago) the announcement provides a go-live timeframe, which will allow your dealership to

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Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention

Burlington, Vt., April 10, 2018 – Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation. “We’re proud of the steps we’ve taken at Dealer.com

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Case Studies

Learn how Kerbeck Subaru enhanced their social media marketing strategy with Dealer.com Managed Social.

Kerbeck Subaru recognized the need to strategically enhance their social media marketing strategy. Learn how a partnership with Dealer.com‘s Managed Social team helped them take their social media presence to the next level. Download the Case Study

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Dealer.com Receives Five Automotive Website Awards at NADA

LAS VEGAS, March 26, 2018 – Dealer.com®, a Cox Automotive brand, received five Automotive Website Awards from the PCG Consulting Group at the 2018 National Automotive Dealers Association (NADA 2018) Convention & Exposition in Las Vegas. The Automotive Website Awards honor the best in the automotive digital marketing industry for the year. “Today, consumers and

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Videos

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

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Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018

Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018 Burlington, Vt., March 20, 2018 – Success in today’s automotive shopping environment requires the ability to consistently reach and influence consumer demand at every stage of an increasingly fast-paced digital buying cycle. Building on its 20-year history of delivering innovative digital marketing solutions that

Cox Automotive 2018 Dealer Satisfaction Awards

Cox Automotive Brands Nab High Honors In 2018 Dealer Satisfaction Awards Cox Automotive brands recognized by auto dealers in 10 categories ATLANTA, March 6, 2018 – With awards season in high gear, Cox Automotive stepped into the spotlight, winning recognition across 10 different award categories in the DrivingSales’ 2018 Dealer Satisfaction Awards. Determined by the

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Article

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are

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5 Google Posts Best Practices for Automotive Dealers

With increasing competition in the digital marketing space, it is more important than ever for dealerships to make the best first impression with shoppers. Google recently released Google Posts for dealerships who have a verified Google My Business account. Let’s take a look at five ways your dealership can make the most of Google Posts.

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Article

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it includes actual user data about how fast pages load. I wrote a post about this tool last year (“Discerning the Real Value of Google PageSpeed Insights Test Results”), which provides an alternative way to view webpage load data over typical

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Videos

Mike Rother discusses finding the quality in the quantity of your online traffic with nGauge

Mike Rother, General Manager at Dealer.com, discusses how nGauge delivers a level of insight into online consumers that you can’t find anywhere else.

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Dealer.com and White Ops Partner to Combat Bot Fraud

Integrated OEM Platform and Leader in Automated Threat Prevention Join Forces to Eliminate Bad Bots BURLINGTON, VT – December 11, 2017 – Dealer.com, a Cox Automotive brand, and White Ops, the market leader in automated threat prevention, have announced a partnership to help combat advertising fraud and help protect return on investment for automotive

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Article

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

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Research

Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn more about current demand in this month’s report, and power your dealership’s strategy with industry-wide insight around key performance metrics.

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4 Tips for Turning Digital Reviews into Customer Service Wins

For nearly every business, online customer reviews are a fact of life. Ubiquitous across the web and available to anyone to read and contribute to, businesses like your car dealership, are constantly faced with all of the challenges, and all of the opportunities, online reviews present. On one hand, there’s the challenge of managing

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5 Ways Digital Retailing Can Future Proof Your Business

The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like digital retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups

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Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these tragedies.

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Videos

Finding the Quality in the Quantity with Dealer.com nGauge

Learn how to use your data to focus your strategy on serious shoppers. Watch the webinar below to hear from Kevin LeSage, Senior Analytics Product Manager, about how nGauge will change your business.

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