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Home / Resources / Page 11

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TAG-Certified_Against_Fraud

Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention

Burlington, Vt., April 10, 2018 – Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation. “We’re proud of the steps we’ve taken at Dealer.com

KerbeckSubaru_CaseStudy_ManagedSocial

Blog

Learn how Kerbeck Subaru enhanced their social media marketing strategy with Dealer.com Managed Social.

Kerbeck Subaru recognized the need to strategically enhance their social media marketing strategy. Learn how a partnership with Dealer.com‘s Managed Social team helped them take their social media presence to the next level. Download the Case Study

AWA_logo_2018-01-211

Dealer.com Receives Five Automotive Website Awards at NADA

LAS VEGAS, March 26, 2018 – Dealer.com®, a Cox Automotive brand, received five Automotive Website Awards from the PCG Consulting Group at the 2018 National Automotive Dealers Association (NADA 2018) Convention & Exposition in Las Vegas. The Automotive Website Awards honor the best in the automotive digital marketing industry for the year. “Today, consumers and

DDC_Advertising_Data-Driven_Video

Blog

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

dealer-products-partnership

Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018

Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018 Burlington, Vt., March 20, 2018 – Success in today’s automotive shopping environment requires the ability to consistently reach and influence consumer demand at every stage of an increasingly fast-paced digital buying cycle. Building on its 20-year history of delivering innovative digital marketing solutions that

Cox Automotive 2018 Dealer Satisfaction Awards

Cox Automotive Brands Nab High Honors In 2018 Dealer Satisfaction Awards Cox Automotive brands recognized by auto dealers in 10 categories ATLANTA, March 6, 2018 – With awards season in high gear, Cox Automotive stepped into the spotlight, winning recognition across 10 different award categories in the DrivingSales’ 2018 Dealer Satisfaction Awards. Determined by the

Facebook-Algorithm-Change

Blog

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are

DDC_GooglePosts_Blog

Blog

5 Google Posts Best Practices for Automotive Dealers

With increasing competition in the digital marketing space, it is more important than ever for dealerships to make the best first impression with shoppers. Google recently released Google Posts for dealerships who have a verified Google My Business account. Let’s take a look at five ways your dealership can make the most of Google Posts.

329378_DDC_WhiteOpsAdvertisingFraudPreventionPartnership_SOCIAL_1200x628_FINAL

Dealer.com and White Ops Partner to Combat Bot Fraud

Integrated OEM Platform and Leader in Automated Threat Prevention Join Forces to Eliminate Bad Bots BURLINGTON, VT – December 11, 2017 – Dealer.com, a Cox Automotive brand, and White Ops, the market leader in automated threat prevention, have announced a partnership to help combat advertising fraud and help protect return on investment for automotive

SmartDisplayAds

Blog

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

DealerDataViewAugust

Blog

Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn more about current demand in this month’s report, and power your dealership’s strategy with industry-wide insight around key performance metrics.

CustomerReviewStrategy

Blog

4 Tips for Turning Digital Reviews into Customer Service Wins

For nearly every business, online customer reviews are a fact of life. Ubiquitous across the web and available to anyone to read and contribute to, businesses like your car dealership, are constantly faced with all of the challenges, and all of the opportunities, online reviews present. On one hand, there’s the challenge of managing

DigitalRetailiniPad

5 Ways Digital Retailing Can Future Proof Your Business

The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like digital retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups

HurricaneImpactonCarShopping

Blog

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these tragedies.

seamless-ngauge

Blog

Finding the Quality in the Quantity with Dealer.com nGauge

Learn how to use your data to focus your strategy on serious shoppers. Watch the webinar below to hear from Kevin LeSage, Senior Analytics Product Manager, about how nGauge will change your business.

ExperienceOptimization-1

Blog

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

ExperienceOptimization

New Dealer.com Data Integration Unlocks the Power of Personalization for Dealerships

Autotrader and Kelley Blue Book Website Optimization Automates Curated Inventory, Drives More Relevant Customer Experience ATLANTA, October 5, 2017 – Consumers have become accustomed to brands delivering highly personalized shopping experiences online, and the automotive industry is no exception. To help dealerships meet this critical and growing consumer demand, Cox Automotive’s media solutions brands have collaborated

AdvertisingonFacebook

Blog

Why Your Car Dealership Should Be Advertising on Facebook

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer number

GooglePageSpeedInsights

Blog

Discerning the Real Value of Google PageSpeed Insights Test Results

We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever. There are tools out there, like Google PageSpeed Insights, which can test and

HidingContentReadMore

Blog

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

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