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Dealer.com recognized by Bing for bringing search network thousands of new advertisers

BURLINGTON, Vt. – After including Bing in a recent media campaign for one of its largest OEM partners, Dealer.com has been recognized for its investment in engineering initiatives that foster successful advertising campaigns with Bing. Named Bing Growth Hacker of the Year, Dearler.com touts bringing in thousands of new advertisers to the Bing search network throughout the year,

VT-Business-Mag

Dealer.com named Bing Growth Hacker of the Year

Vermont Business Magazine Dealer.com, based in Burlington, has been named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing. Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan for

dealer-marketing-1

Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com. The ability to “read digital body language” helps determine which Internet users are the most serious about buying a vehicle, says Andy MacLeay, Dealer.com’s director-digital marketing. He offers examples. If someone online only fills out a

Battle of the Bots: How to Combat Digital Ad Fraud

The importance of digital advertising is undisputed. By the end of 2018, an estimated $273 billion will be spent on digital advertising, accounting for approximately 43% of global advertising dollars, according to an eMarketer report. In the automotive industry, digital advertising has become particularly important. Customers now spend 60% of their time online during the

wardsauto

Digital Marketers, Dealers Escalate Battle of the Bots

“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay. Out, damn bot. That’s the battle cry of legitimate marketers who are intensifying the fight against digital ad fraud. As more shopping and advertising shifts online, auto dealers and others face a major modern threat

cbt

Digital Retail Trends to Implement at Your Dealership in 2019

Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of the changes that need to take place. Today, Jim speaks with Andy MacLeay, director of digital marketing for dealer.com to discuss the latest digital retail

NADA-2019-R1Desk

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

BURLINGTON, Vt., January 15, 2019 – Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging

Google My business

Blog

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

Stop bots

Blog

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

carl-cannon-case-study

Blog

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

DDC-Google-Dealer-Guidebook-Insights_TN

Blog

Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

PersonalizationUpgrade_1b-min

Video

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products,

advertising-display-strategic-support-min

Blog

Learn how Dealer.com SEO completes your digital marketing strategy

Learn how an SEO partnership with Dealer.com can help you own the search engine results pages where it matters most. At Dealer.com, we bring the auto industry’s largest SEO team together to serve your unique dealership goals. Through agency-grade execution, unsurpassed capability, and a complete commitment to your success, we help you craft a search

PRODUCT_update

Guide

New Website Design Enhancements Released

As we update and streamline the architectural framework of our website platform to better serve our clients and today’s automotive shopper, we are pleased to announce the release of several new design improvements. These subtle yet important changes are aligned to website design best practices and are being implemented to improve website performance, align with the upcoming launch of the new VDP, and comply with the Americans with Disabilities Act.

Experience-Optimization

Blog

Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

DDC_SpecialsCampaignManager_INSIGHTS

Blog

See how the new Specials Campaign Manager simplifies specials creation.

Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!

Headquarters-Exterior-1

Dealer.com Awarded Bing Growth Hacker of the Year

Burlington, Vt., June 4, 2018 – Dealer.com was named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing. Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan

390590_DDC_INSIGHTS_SPEED_MC01

Blog

What Dealers Need to Know About Google’s Mobile Page Speed Announcement

Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start using page speed as a ranking factor. While this news isn’t a shock to the industry or most digital solution providers (Google started talking about it years ago) the announcement provides a go-live timeframe, which will allow your dealership to

TAG-Certified_Against_Fraud

Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention

Burlington, Vt., April 10, 2018 – Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation. “We’re proud of the steps we’ve taken at Dealer.com

KerbeckSubaru_CaseStudy_ManagedSocial

Blog

Learn how Kerbeck Subaru enhanced their social media marketing strategy with Dealer.com Managed Social.

Kerbeck Subaru recognized the need to strategically enhance their social media marketing strategy. Learn how a partnership with Dealer.com‘s Managed Social team helped them take their social media presence to the next level. Download the Case Study

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