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Home / Resources / Page 12

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ExperienceOptimization-1

Article

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

ExperienceOptimization

New Dealer.com Data Integration Unlocks the Power of Personalization for Dealerships

Autotrader and Kelley Blue Book Website Optimization Automates Curated Inventory, Drives More Relevant Customer Experience ATLANTA, October 5, 2017 – Consumers have become accustomed to brands delivering highly personalized shopping experiences online, and the automotive industry is no exception. To help dealerships meet this critical and growing consumer demand, Cox Automotive’s media solutions brands have collaborated

AdvertisingonFacebook

Why Your Car Dealership Should Be Advertising on Facebook

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer number

GooglePageSpeedInsights

Blog

Discerning the Real Value of Google PageSpeed Insights Test Results

We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever. There are tools out there, like Google PageSpeed Insights, which can test and

HidingContentReadMore

Article

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

nGaugeAdvertising

What Happens When Display Advertising Gets Even Smarter

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the website visit “score”,

MobileLoadTimeTest

Blog

How to Determine Mobile Website Load Times with Accuracy

You may have noticed more industry buzz surrounding mobile website loading speeds. For this, we can thank Google and its update to the “Test My Site – Think With Google” tool. Test My Site – Think With Google now shows mobile webpage loading results in seconds at 3G connection speeds, as well as estimated traffic

DigitalRetailingBDC

6 Ways Digital Retailing Can Power Your BDC Performance

It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story. But when it comes

QualityTrafficImportance

Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception. Car dealerships have always tried to attract quality shoppers to their showrooms, i.e. customers that are serious about purchasing a car. It’s what every

SummerDigitalAdStrategy

3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy

Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition. Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 percent shopper

dr-summer-insights

3 Steps to Jumpstart Your Summer with Digital Retailing

The summer selling season is here and so, too, is the pressure to hit sales goals and capture as much margin as is possible in this changing automotive marketplace. During crunch time, it’s natural to seek the comfort and familiarity of the way business used to be done. That could look like emphasizing print, displaying

GMAdvertisingCaseStudy

Case Studies

Learn how switching to Dealer.com Advertising provided Bergey’s Buick GMC with a transparent, strategic partnership.

PartnerwithAllMajorSearchEngines

Why Your Digital Marketing Provider Should Partner with All Major Search Engines

Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case. The award is recognition of our long-standing collaboration with Bing – a relationship we are very proud of, as we are with all of our partnerships with major search engines. Yes. We know we’re patting ourselves on our backs here.

SocialAffectsSEO

Article

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy. Perhaps what gets lost or continues to go unrecognized, however, is the

Headquarters-Exterior-1

Dealer.com Awarded 2017 Bing Channel Partner of the Year

Dealer.com, a Cox Automotive brand, today announced it has been awarded with the 2017 Global Channel Partner of the Year North America Award by Microsoft at its inaugural Global Bing Partner Awards ceremony. The awards honor individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North

PrepareDealershipforDigitalRetailing

Article

5 Ways to Prepare Your Dealership Team for Digital Retailing

It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want. Your dealership knows this, which is why you have subscribed to Digital Retailing.

RameyAutoGroupCaseStudy

Case Studies

Learn how switching to a connected digital marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group believed the right digital marketing partner could help them do more than just increase lead flow. They sought a combination of high-performing technology, data-driven insight, and strategic guidance to both fuel their lead pipeline and position them for long term success. Read this case study to find out how Ramey Auto Group’s

MobileLotCapture

Blog

8 Tips to Maximize Your Inventory Merchandising with Mobile Lot Capture

Inventory is the lifeblood of your dealership website. Head over to ControlCenter and use visualizations to see areas of your homepage that visitors interact with the most. Chances are your vehicle listing and vehicle details pages should be glowing. You Dealer.com mobile app features Mobile Lot Capture to effectively and immediately help you VIN-scan, and

DesignEditor-1

Blog

7 Ways to Update Your Website’s Appearance with Design Editor

Many Dealer.com programs include a tool that can update the look and feel of your homepage or your entire website. Here are seven ways that Design Editor makes website transformation straightforward and fast to help your business stand out: 1. Update the look and feel of your homepage and entire website in a few simple

DigitalRetailingTips

8 Ways to Speed Your Dealer.com Digital Retailing Solution

The transformative promise that Digital Retailing holds for the auto retail industry is boundless. So, too, are the configurations and options that you can control. To start with, here are eight suggestions: 1. Edit lease details to ensure that your cars reflect the optimal money factor and residual We all know that from month to

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