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Home / Resources / Page 13

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TechKnowledgeSalesStaff

Article

How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Article

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

SecureWebsiteExperience

Article

Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

150071_WEB_ImpactfulAutomotiveKeywordsBlog_Graphic_FINAL

Article

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all

AutomotiveMicromoments

Article

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn't lead, to a purchase.

2017AutomotivePredictions

Article

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail. A changing marketplace, longer vehicle road life, possible gas price variations, and a new

SellingLuxuryVehicles

Article

3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

Some luxury dealers probably wonder what happened to the segment they used to know. As the lines between automotive mainstream and premium blur, the mix of consumers shopping for luxury has changed – and so have the types of vehicles they want to buy. Consumers are purchasing midsize luxury SUVs faster than dealers can stock

DigitalRetailingScreen

Article

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

An institutional shift toward a Digital Retailing sales model won’t arrive overnight. Neither will it happen without dealers embracing a progressive digital strategy that rewards proactive adaptation and open-mindedness toward the new digital model.

What_We_Learned_at_NADA

3 Things We Learned at NADA This Year

A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. New Orleans is never short on atmosphere or company. And from January 26-29, Dealer.com was inundated with celebratory atmosphere and dealers from all over the country. From the energy around our new integrations with Autotrader and Kelley Blue Book, to

OnlineCustomerSentiment

Why Online Sentiment Should Have an Impact on Your Digital Strategy

If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that establish and evolve your brand’s reputation over time. Today, your customers’ sentiment is measurable online. And though dealership clients everywhere may challenge the industry by turning to their devices and desktops to voice

AwardsAndAccoladesArticle

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

Dealer.com-TAG-Registered

How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1. More recently, WhiteOps (an industry leader combating digital advertising fraud) reports

HTTPS-Security

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

NGaugePixall

Cox Automotive Media Solutions Unveils nGauge by Pixall To Measure Traffic Quality

Powered by customer-driven data from Dealer.com, Autotrader and Kelley Blue Book, new tool indicates likeliness to buy Atlanta, G.A., January 26, 2017 – Cox Automotive Media Solutions will unveil its latest innovative product offering, nGauge by Pixall™ at NADA 2017 in New Orleans. nGauge is powered by Dealer.com’s proprietary Pixall technology and data science,

Digital-Retailing

Dealer.com Releases New and Enhanced Products to Elevate the Virtual Showroom Experience for Today’s Dealers

Updates to Product Suite Aid in Connecting Online to In-Store Car-Buying Process Burlington, V.T., January 26, 2017 – Dealer.com, a Cox Automotive brand, today announced several product introductions and enhancements across its integrated platform of Websites, Digital Retailing, Advertising, and Managed Services. Available as individual offerings but engineered to work seamlessly together, the upgrades

powerof3

Cox Automotive ‘Power of Three’ Delivers Unparalleled Value for Clients

Collaboration between Autotrader, Kelley Blue Book and Dealer.com designed to reach, engage and convert more shoppers ATLANTA (January 25, 2017) – Autotrader, Kelley Blue Book and Dealer.com – three pioneers in their own right – have purposefully come together to create the most powerful and complete shopper experience that helps drive more deals for

BrianGeitner

An Exciting Year Ahead

Hear from Brian Geitner, President of Cox Automotive Media Solutions on how Autotrader, Kelley Blue Book and Dealer.com can help you reach more shoppers and create better deals than ever before. Questions, comments or something on your mind? Send Brian a note. See Brian at NADA in New Orleans and book a demo appointment today.

170011_WEB_2017SuperBowlInsightsArticle_FINAL

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event in

DigitalRetailing

Article

6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017

Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency. Translation: online transacting tools have the potential to provide shoppers with the streamlined car-buying process

2016WebTrafficData

How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything. We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not necessarily surprising

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