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Home / Resources / Page 14

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AnnoyingPopUps

What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

Google recently announced that starting around January 10, 2017 they will begin to filtrate and discount the organic search visibility of mobile website versions that use “intrusive” pop-up windows.

CustomerDealerTeamwork

Score One for the Car Dealership Customers

This article first appeared in Wards Auto. Millions of Americans participate in fantasy football. There’s nothing like the strategizing, trash-talking and (at least for me) 11th-hour lineup tweaks that lead up to game day each week. Car dealers are responsible for another team with even more on the line: the sales team. Just like with

CampaignCreativeElements

Article

The 4 Most Important Creative Elements of an Integrated Campaign

Today’s car shoppers are inundated with advertisements. In order to break through this clutter, it's important for your campaigns to reflect your brand and deliver a consistent and captivating message.

ReferralAnalytics

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership website, social

Headquarters-Exterior-1

Dealer.com Recognized with Elite Status in New Expanded Bing Partner Program

BURLINGTON, Vt., Dealer.com, a Cox Automotive brand, has been recognized by Microsoft with Elite status as part of the company’s expansion of its Bing Partner Program. The status signifies Dealer.com as one of a select group of top performing partners to act as trusted advisors to its growing customer base for search advertising opportunities within

113468_160727_WEB_StrategicAdvStepsToDeployHolidaySeasonInsightsArticle_FINAL

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

160017_WEB_SEOSEMBenefitsBlogPost_HeroGraphic_4ROUTE

Article

The Benefits of a Combined SEO and SEM Strategy

Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance. The key elements needed for both the mechanical upkeep of

eBayAutoParts

5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

The online auto parts market is growing in leaps and bounds. With so many tutorial and how-to videos online, people feel more confident in their DIY skills when it comes to basic car maintenance. A UPS study in 2014 found that 69 percent of auto part shoppers research the part they want online, and 59

SEOCaseStudyInsights

Case Studies

Learn how our Premium SEO package powered 49% more website visits.

In a recent Dealer.com Premium SEO Performance Study, we looked at the average lift in KPI’s for our Premium SEO package and found, on average, dealer websites captured 49% more website visits, 57% more organic visits, 53% more form submissions and 33% more VDP views.

Social-Media-Marketing-Best-Practices

Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

160421_WEB_DoDealersStillNeedSEOArticle_BlogGraphic_4ROUTE

Do Car Dealerships Still Need SEO?

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

Cox_Automotive_PRIMARY_LOGO

Cox Automotive Names Brian Geitner President of Media Solutions Group

Proven business leader will oversee Autotrader, Kelley Blue Book and Dealer.com ATLANTA, August 10, 2016 – Cox Automotive, a leading provider of digital marketing, software, financial, wholesale and e-commerce solutions across the automotive industry, today announced that Brian Geitner has been named President, Media Solutions Group. As President, Geitner will oversee the company’s Autotrader, Kelley

160553_DDC_JulyMetricsBlogPost_INSIGHTS_FINAL

Despite a Strong Holiday Weekend, July Sends Warning Signals

Forget the fireworks in the sky; the real fireworks can be found online. The Fourth of July weekend is a consistently strong holiday weekend for online car shopping activity. Last year, visits to websites were up 56 percent and vehicle details page (VDP) views were up 48 percent compared to other January to July weekends.

160522_WEB_6WaystoGetStartedwithVideoInsights_1000x666_4ROUTE

Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

160446_DDC_WhatStheDifferenceBetweenLeadsBlog_CV03

Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

darcars-case-study

Case Studies

Learn how Dealer.com, DARCARS and Facebook partnered to employ Facebook Dynamic Ads to increase and control website traffic.

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

160348_DDC_SummerHeat2016_blogpost_MC01_4ROUTE

3 Steps to Help You Make the Most Out of Your Summer Retargeting Strategy

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

160384_DDC_BlogPostDealershipBestPracticesManagingSpecialsOnline1_FINAL

Why Your Dealership Needs to Use Specials, and 5 Tips to Create Them Effectively.

Everyone likes to save money. And doing so at the dealership is no exception.

Acura_Video

Article

Video for Car Shoppers: Numbers from the Experts

In some ways, auto dealerships are luckier than businesses in most other industries when it comes to video marketing. YouTube—far and away the world’s largest video platform, from both a consumer and a marketer perspective—is currently under the command of David Mogensen, a former automotive marketer. That means a lot of great insight and information

160288_WEB_3CarBuyerFrustrationsArticle_MC01_4ROUTE

3 Car Buyer Frustrations, and How Digital Retailing Can Solve Them

Chances are you’ve heard it before. They pop up in your CSI results, and it’s a common complaint on social media channels and dealer review sites. You may have even gotten an earful straight from customers, as they express their frustration and dissatisfaction with the automotive sales process. And those are the folks who actually

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