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DDC21-0155_Digital_Marketing_Questions_eBook_Email-3_Blog-Header_1254x836_v2 3m Read

Are Negative Reviews Discouraging Your Potential Customers?

You can do everything possible to give your customers an excellent buying experience, but if the right customer leaves the wrong kind of review, it can—and probably will—negatively impact future sales opportunities. That’s why it’s so important for your dealership to actively manage its reputation online, and that includes prioritizing the positive reviews and leveraging them in your marketing materials.
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Brand New Cars in Stock 6m Read

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who
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thumbnail 6m Read

Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other
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