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Brand New Cars in Stock 6m Read

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who
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thumbnail 6m Read

Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other
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thumbnail 3m Read

Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your
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DDC20-0045_Upsell-Campaign_Email-Header_1_600x250_v3 4m Read

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior.   Keep reading to get the highlights from this discussion between Wayne
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dca-__-720×516-s 3m Read

Strong Showing from Cox Automotive Retail Solutions Brands at 2020 Dealers’ Choice Awards Is Testament To Dealer Resilience In The Face of COVID-19

This year, the auto retail industry faced unprecedented challenges that upended long-established business practices. However, shutting doors didn’t mean shutting down for many dealerships, who embraced digital adoption and successfully transformed a century-old industry in just a matter of months. That’s why the recognition of Cox Automotive Retail Solutions brands at the 2020 Dealer’s Choice Awards is especially poignant this summer.
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