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2020 Ads ford email 1 header 4m Read

Dealer.com Selected as FordDirect Advantage Premier Partner

Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Fueled by Cox Automotive’s unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.
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Screen Shot 2020-04-28 at 5.41.54 PM 1m Read

Digital Marketing for Your Re-emergence: Website UX Best Practices

The challenges dealers have faced during the last few months have reshaped the market. As you think about restarting your operations, consider this question: what did COVID-19 teach us about consumers and their sales and service needs? What customer conveniences are likely to stick around, and what digital marketing skills will continue to be key drivers? Watch this webinar to learn about website best practices.
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Video Ads 3 blog post image 4m Read

Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager  Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium.  The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically
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ROI 4m Read

New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions.
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