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Home / Advertising

Advertising

Unlock the Power of AI for Your Dealership

Performance. Personalization. Presence. Discover how Dealer.com’s AI-powered platform is transforming automotive retail with our AI lookbook—helping dealerships like yours get found, en…

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Advertising and Marketing Compliance for Dealerships

The regulatory landscape is undergoing some recent changes, but it’s still important for dealerships to comply with federal and state laws. A culture of compliance not only protects your business from…

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Video

VIDEO ADVERTISING Bring your inventory to life wherever shoppers consume video content with industry-leading video creation tools and exclusive consumer insights. SHOWCASE YOUR VALUE Give in-market shoppers a front row seat to your inventory and dealership services with flexible video advertising solutions. High-Quality Video Content Partner with expert creators to design personalized video campaigns that…

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Social Media

SOCIAL MEDIA Capture in-market demand from shoppers browsing their social networks. EXPAND YOUR REACH With their expansive reach capabilities, platforms such as Meta, Instagram and Pinterest are prime marketplaces for your inventory and services. Exclusive Data Harness Cox Automotive’s proprietary shopper insights to target audiences most likely to convert. Our advanced data signals—based on real…

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Social Management

SOCIAL &REPUTATIONMANAGEMENT Expand your social presence and reputation with automotive-focused social marketing expertise. INTEGRATED DIGITAL STRATEGY Our SEO, social, and campaign professionals deliver coordinated expertise aligned with your digital strategy to save you time and money. Review & Response Gain an edge with a structured review and response strategy. Our team applies proven best practices…

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Paid Search

SEM/PAID SEARCH Capture demand from in-market shoppers searching for information about your vehicles and dealership services. ADVERTISE WITH PRECISION With limited real estate available on the first page of search results, our exclusive capabilities and integrations help you advertise strategically. Data-Informed Marketing Leverage exclusive vAuto insights—Market Day Supply, vRank, and Price to Market—to prioritize inventory…

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Display Advertising

RETARGETING &DISPLAY ADVERTISING Connect across our full suite of products to generate demand with consumer targeting that reaches in-market shoppers wherever they are online. INFLUENCE BUYERSONLINE Promote your inventory and services by delivering cost-efficient, effective, and attractive digital ads to potential buyers wherever they browse online. Reach In-Market Shoppers Connect with car buyers actively researching…

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Analytics Advertising

ANALYTICS Drive your digital marketing strategy with comprehensive performance analytics and reporting. POWERFUL, ACTIONABLE METRICS Understand your digital performance—and track the competition—with a comprehensive review of your entire digital presence. Website Quality Score Evaluate your site’s performance using Pixall™ technology powered by Autotrader and Kelley Blue Book data. This score measures speed, mobile optimization, and…

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Blog

Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. Integrating

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Blog

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands. This guide will delve into the latest automotive marketing trends and offer actionable

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Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.  

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Article

Unlock Greater Profit Potential with AI-Driven Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. Marketing automation has become essential for reaching shoppers, nurturing leads, and driving sales—but the real opportunity lies in using these tools to their fullest potential. Increasingly, AI is helping marketers unlock new levels of efficiency and effectiveness. Connect Your Digital Marketing Solutions to Your Marketing

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