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Advertising

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Video

VIDEO ADVERTISING Bring your inventory to life wherever shoppers consume video content with industry-leading video creation tools and exclusive consumer insights. SHOWCASE YOUR VALUE Give in-mar…

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Social Media

SOCIAL MEDIA Capture in-market demand from shoppers browsing their social networks. EXPAND YOUR REACH With their expansive reach capabilities, platforms such as Meta, Instagram and Pinterest are…

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Social Management

SOCIAL &REPUTATIONMANAGEMENT Expand your social presence and reputation with automotive-focused social marketing expertise. INTEGRATED DIGITAL STRATEGY Our SEO, social, and campaign professionals deliver coordinated expertise aligned with your digital strategy to save you time and money. SeamlessIntegrations Our auto dealership software integrates with other Cox Automotive solutions and third-party car dealer management software. Sharing data…

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Paid Search

SEM/PAID SEARCH Capture demand from in-market shoppers searching for information about your vehicles and dealership services. ADVERTISE WITH PRECISION With limited real estate available on the first page of search results, our exclusive capabilities and integrations help you advertise strategically. SeamlessIntegrations Our auto dealership software integrates with other Cox Automotive solutions and third-party car dealer…

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Display Advertising

RETARGETING &DISPLAY ADVERTISING Connect across our full suite of products to generate demand with consumer targeting that reaches in-market shoppers wherever they are online. INFLUENCE BUYERSONLINE Promote your inventory and services by delivering cost-efficient, effective, and attractive digital ads to potential buyers wherever they browse online. AVAILABLE ADD-ONS SeamlessIntegrations Our auto dealership software integrates with…

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Analytics Advertising

ANALYTICS Drive your digital marketing strategy with comprehensive performance analytics and reporting. POWERFUL, ACTIONABLE METRICS Understand your digital performance—and track the competition—with a comprehensive review of your entire digital presence. Register for the next nVision Dealer Academy training session Join us at one of our upcoming online training sessions, designed to help you turn insights…

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Blog

Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. Integrating

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Blog

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands. This guide will delve into the latest automotive marketing trends and offer actionable

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Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.  

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Article

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can

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UNLOCKING SEAMLESS CONTENT PROMOTION WITH DEALER.COM’S CAMPAIGN WIDGET

In the dynamic landscape of digital marketing, staying ahead of the curve is essential. Enter Dealer.com’s Campaign Widget, your secret weapon for effortlessly promoting specials and delivering relevant content to your website visitors. Imagine a world where you can bid farewell to the hassle of editing graphics for various devices, juggling multiple platforms, and navigating ever-changing regulations. The

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Blog

POWER UP YOUR ADVERTISING FOR BETTER SALES

Auto dealers have been quick to jump on advertising opportunities since the first newspaper ad for a car company was published in 1898. Today, your dealership has a wide variety of advertising options, so it can be challenging to build out a digital marketing plan that reliably powers lead generation and improves profit. But although

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