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DDC-Channel-Intelligence-Infographic-Digital-Final-September-2023-resize 1m Read

Cox Automotive Channel Intelligence

Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences. How does Channel Intelligence work? By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based
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Brand New Cars in Stock 6m Read

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who
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