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Brand New Cars in Stock 6m Read

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who
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thumbnail 6m Read

Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other
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Video Ads 3 blog post image 4m Read

Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager  Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium.  The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically
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