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Advertising

Better Reach. Better Results. Find more buyers everywhere and own every critical moment with first-party consumer intelligence from the largest automotive ecosystem. Data that delivers. START HERE Put Cox Automotive data to work for you Cookies are going away, but not your ability to target consumers. Reach the right consumer with the right message at…

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Video Advertising

Video Advertising Bring your inventory to life everywhere shoppers consume video content with industry-leading video creation tools and exclusive consumer insights. Turn Video Views into Sales Opportunities Give in-market shoppers a front row seat to your inventory and dealership services. With digital media consumption at record levels, getting your campaigns in front of shoppers consuming video has never been more important, or more accessible. Dealer.com’s flexible video…

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Blog

Advertise with Digital Expertise and Flexibility

The automotive industry is resilient. No matter what headwinds the country is facing, where your dealership is located, or what models are sitting on your lot, there is a consumer to match your inventory. To make this happen, you need to connect your vehicles and dealership services with in-market shoppers. Is your dealership’s digital advertising up to the task?

Man with glasses at laptop

Blog

Advertise with Precision and Consistency

While market forces are challenging dealers to invest more wisely, precision advertising connects the right shopper to the right vehicle or service at the right time, every time. Find out more about how our team can help maximize your dealership’s potential.

Dealer-Products-Managed-Services

Blog

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

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Blog

Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically

800×500 Kate Quinn 04.22.2020

Blog

Craft Effective Digital Marketing Communications in a Changing Environment

With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it.

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Blog

Best Practices for Engaging Customers Through Social Media

While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media.

Video Ads blog post image

Blog

Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance.

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Blog

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

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