7m Read Article Enhance Your Digital Marketing Strategy: Key Insights from the 2023 Car Buyer Journey The automotive industry is constantly evolving. To keep up with the changing demands of the industry, the annual Cox Automotive Car Buyer Journey (CBJ) allows dealers and OEMs to stay informed about t… READ MORE
7m Read Article How to Connect Your Plan to the Future of eCommerce While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems… READ MORE
2m Read Dealer.com | Nissan | Digital Retailing Speed up the buying process with digital retailing. Complete the form to learn more about Dealer.com products. The secret to faster sales. The average dealer without digital retailing spends three hours selling one car. That’s about 90 minutes longer that a satisfactory KPL. Your website could be affecting your sales. Does it provide real buying… Read More
2m Read Blog Meet EV Shoppers As different as electric vehicles are from traditional internal combustion models, it’s not surprising that EV shoppers have different motivations and preferences compared to other car buyers. Cox Automotive studies show that EV shoppers spend more time researching their next vehicle and tend to be less brand loyal. It is critical that shoppers are provided relevant and compelling information about EV and hybrid offerings at the national, regional, and local level. Read More
1m Read Blog The Step-by-Step for Modern Dealers In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to make a step-by-step plan to activate and leverage them to empower your sales, retain customers and increase new business for the digital future. Read More
1m Read Blog Connecting your Marketing Solutions Your blueprint for better-connected digital marketing is just a click away. In today’s crowded online space, it is difficult to break through the noise to reach the right consumer, with the right message, at the right time while also giving shoppers the ability to find and purchase your vehicle as quickly as possible. Read More
1m Read Blog Close More Deals with Your Digital Retailing Tools Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level. Read More
1m Read Blog Close More Deals with Your Digital Retailing Tools The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online. In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals. For example, we’ll teach you how to send shoppers links that they can use to build their own deals and how you can complete those deals with eContracting. Read More
1m Read Blog Differentiate Your Digital Buying Experience Learn best practices for creating a better car buying processes so you’re implementing new digital shopping experiences that your competitors can’t match. Read More
5m Read Blog 3 Ways A Great Homepage UX Can Facilitate Accelerate My Deal Here are a few tips to give your customers a great homepage user experience that will guide them down the path to purchase through Accelerate My Deal—Dealer.com’s flexible buying experiences solution. Read More
1m Read Webinar Stopping Deals from Becoming Leads Are the close rates for your digital retailing leads failing to outperform other generic lead sources? Join Amanda Hilerio, Dealer.com ecommerce Performance Manager and Bill Cress Dealer.com enterprise Performance Manager, as they discuss how your dealership can make changes to treat digital leads differently and meet shoppers at the proper stage. Join us on July 15, 2021 at 3 p.m. EDT to learn more. Read More
1m Read Blog 4 Questions to Improve Your Dealership’s Digital Marketing A guide to evaluating your digital marketing strategy to attract customers and close more deals. Read More