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Home / Managed Services / Page 2

Managed Services

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What_We_Learned_at_NADA

Blog

3 Things We Learned at NADA This Year

A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. New Orleans is never short on atmosphere or company. And from January 26-29, Dealer.com was inundated with celebratory atmosphere and dealers from all over the country. From the energy around our new integrations with Autotrader and Kelley Blue Book, to

OnlineCustomerSentiment

Blog

Why Online Sentiment Should Have an Impact on Your Digital Strategy

If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that establish and evolve your brand’s reputation over time. Today, your customers’ sentiment is measurable online. And though dealership clients everywhere may challenge the industry by turning to their devices and desktops to voice

DigitalRetailing

Blog

6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017

Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency. Translation: online transacting tools have the potential to provide shoppers with the streamlined car-buying process

AnnoyingPopUps

Blog

What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

Google recently announced that starting around January 10, 2017 they will begin to filtrate and discount the organic search visibility of mobile website versions that use “intrusive” pop-up windows.

CustomerDealerTeamwork

Blog

Score One for the Car Dealership Customers

This article first appeared in Wards Auto. Millions of Americans participate in fantasy football. There’s nothing like the strategizing, trash-talking and (at least for me) 11th-hour lineup tweaks that lead up to game day each week. Car dealers are responsible for another team with even more on the line: the sales team. Just like with

ReferralAnalytics

Blog

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership website, social

160017_WEB_SEOSEMBenefitsBlogPost_HeroGraphic_4ROUTE

Blog

The Benefits of a Combined SEO and SEM Strategy

Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance. The key elements needed for both the mechanical upkeep of

Acura_Video

Blog

Video for Car Shoppers: Numbers from the Experts

In some ways, auto dealerships are luckier than businesses in most other industries when it comes to video marketing. YouTube—far and away the world’s largest video platform, from both a consumer and a marketer perspective—is currently under the command of David Mogensen, a former automotive marketer. That means a lot of great insight and information

160314_WEB_DigitalBodyLanguageArticle_BlogImage_4ROUTE

Blog

Maintaining Control of Online Retail Starts with Understanding Digital Body Language

At the just-concluded NADA 2016 Trade Show, Cox Automotive Vice President of Digital Retailing Mike Burgiss spent much of the show discussing online sales concepts and trends with dealers and managers. He also hosted two detailed workshops about how dealers can maintain control of online retail – while at the same time providing the type of

160060_DDC_AdExtensionsBlog_COLORBG_Feature_700x394_FINAL

Blog

The Most Important Factors Affecting Your Ads’ Ranking on Google

QS x MB = AR No, this isn’t the new slope-intercept form and there won’t be a quiz at the end of this article. We’re here to talk paid search ad performance and the simple equation above is very important to your success. Let me make it a little clearer: Quality Score x Max Bid

150088_WEB_CPPDVSBlog_FINAL

Blog

Video Is Replacing the In-person Test Drive

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years. The industry’s been telling you for quite some time, and everyone’s seen the stats to support it. From social media to online car review services to

15.PRD_.036_Insights_Graphic_MC01_4ROUTE

Blog

The Importance of Impression Share

When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory.

BrownAutomotiveCaseStudy

Case Study

See How Dealer.com Managed Services Increased One Dealer Group’s Marketing Efficiencies and Enhanced Its Brand

Long-time Dealer.com website partner Brown Automotive Group adopted Dealer.com Managed Services to optimize its stores’ visibility, manage more effective campaigns, and to allow the group to focus more on advancing its digital strategy. The results were significant. Download the Case Study

Blog_051815_FINAL

Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

Blog

April Auto Retail Trends to Help Inform Your Summer Sales Strategy

SUV sales and mobile shopping were on the rise in April. See what this can mean for your dealership come summer's busy shopping season.

2015_02_27

Blog

Eight Tips to Help Every New Dealership Internet Manager

It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging.

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