3m Read Article Marketing in a Lean Inventory Environment Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After all, what’s the point in marketing what you don’t have as much inventory to sell (or something like this). But experience has shown that cutting advertising can lead to significant, long-term setbacks. Read More
3m Read eBook Are Negative Reviews Discouraging Your Potential Customers? You can do everything possible to give your customers an excellent buying experience, but if the right customer leaves the wrong kind of review, it can—and probably will—negatively impact future sales opportunities. That’s why it’s so important for your dealership to actively manage its reputation online, and that includes prioritizing the positive reviews and leveraging them in your marketing materials. Read More
6m Read Blog Pop Quiz: Can You Answer These 5 Questions About Website User Experience? It takes more than fast site speed and attractive pages to please today’s consumers, and it can be daunting or confusing to begin steps toward building a better website experience. Sometimes, it takes learning the fundamentals about UX and a mindset change to start improving your digital traffic and conversions. Read More
2m Read Content & Creative Content & Creative Custom content and brilliant creative aligned to your goals. Agency-Grade Creative We’re more than just dealership website builders. Our team of talented campaign coordinators and graphic designers support a wide range of dealership initiatives and craft original content across a variety of formats, including slideshows, landing pages, specials, banner ads and more.… Read More
3m Read Home Services Promoting Dealer Home Services Let us help you bring your dealership right to customers. In these unprecedented times, the way you service customers is changing in unprecedented ways. Dealer.com is proud to stand beside you as the customer journey evolves. Today, we’re acting fast to help dealers generate awareness and business critical revenue—by promoting Home… Read More
2m Read Website Management Website Management Enhance dealership operational efficiencies with enhanced site monitoring Managed OEM Compliance and Site Services enhance your dealership’s operational efficiencies by providing a monthly site compliance review, and assistance making on-site changes to align your site content with your strategy. These solutions focus on the essential components of daily performance and unlike “outsourced” providers,… Read More
4m Read SEO Search Engine Optimization Elevate your dealership’s search visibility with the industry’s premier automotive SEO marketing services. 1 Based on a study conducted by Dealer.com that compared the organic traffic performanceof 2,974 franchise dealerships using Core SEO to 498 franchise dealerships using PremiumSEO. The study included dealerships that had been using the respective SEO products for… Read More
3m Read Social & Reputation Social & Reputation Management Expand your social presence and your reputation with automotive-focused social marketing expertise. Get More Mileage from an Integrated Digital Strategy Digital marketing success starts with the right team. Dealer.com delivers results by creating a customized review and review response strategy that is informed by proven best practices and the most knowledgeable marketers in automotive, giving you the competitive advantage. Our SEO, social, and campaign professionals deliver coordinated expertise aligned with your digital strategy. By integrating these services, you… Read More
5m Read Blog Meet Consumers Anywhere How many times have you heard that the customer is always right? Whether true or not, being able to deliver flexible solutions to the consumer has been a make-or-break factor for years. From booking flights to ordering take out, shopping for holiday gifts to getting a vehicle valuation, consumers expect choices in how and where transactions are completed. Read More
3m Read Blog Partner with SEO Experts to Pass the Competition It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your Read More