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160299_WEB_6StepstoMakeYourWebsiteMore_FINAL-1

Blog

6 Steps to Making Your Website More Than a Digital Brochure

The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are long gone. But how

160029_WEB_CPPRevPartsBlogPost_MC01a_4ROUTE

Blog

How Quick Service and Fulfillment Are the Future for Online Auto Parts Retailers

The online parts market is more competitive than ever, and pretty soon price won’t be enough to keep you ahead. With so much choice, customers can afford to be picky. That’s why customer service and fulfillment speed will become increasingly important in the future of auto parts retailers. So what can you do to keep

150056_DDC_HenricksFeaturedDealerCampaign_Social_InsightsAsset_WithButton_700x394_FINAL

Blog

Terry Henricks Chrysler Dodge Jeep Ram

Terry Henricks – Featured Dealer Terry Henricks is synonymous with business values, customer satisfaction, and now, digital strategy. Family owned for the past 26 years, Terry Henricks Chrysler Dodge Jeep Ram is deeply committed to its customers. It’s no wonder that Chrysler has awarded the dealership with the highest customer satisfaction score in the industry.

2015_08_07_SEO_for_Landing_Pages_Feature_Image_4ROUTE

Blog

The Top 10 Elements of a Search Engine-Optimized Landing Page

Gone are the days of stuffing websites chock-full of keyword-rich content to gain top search engine rankings. No more simple replication of webpages and the swapping of geographical targets within content to “expand” search visibility (e.g. doorway pages). In 2015, Google is more sophisticated than ever. Its ranking algorithm focuses heavily on content relevance and

2015_07_31_AD_BUZZWORD_4ROUTE

Blog

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Learn the industry's vocabulary, and understand which words to pay attention to, and which to avoid.

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