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Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

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Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, deale…

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Tech Trends to Watch in 2025

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultima…

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NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey. We invite you to join us

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Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:

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Putting Data to Work for Your Dealership

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? With advanced AI, you can not only collect this data but also instantly analyze it to uncover actionable insights

Connecting and personalizing the shopper experience

Article

Connecting and Personalizing the Shopper Experience

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what

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Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.  

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Unlock Greater Profit Potential with AI-Driven Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. Marketing automation has become essential for reaching shoppers, nurturing leads, and driving sales—but the real opportunity lies in using these tools to their fullest potential. Increasingly, AI is helping marketers unlock new levels of efficiency and effectiveness. Connect Your Digital Marketing Solutions to Your Marketing

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3 Effective Ways to Connect with Dealer.com Support

Welcome to the Dealer.com family! Whether you’re a current client, an automotive marketing manager, or an automotive digital marketing manager, we know your drive for excellence never takes a pit stop. That’s why we’ve tailored our customer support services to ensure you get the best out of Dealer.com. Here are three convenient ways to connect

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What Shoppers Want: Convenience, Choice and Flexibility

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while driving business success. Based on insights from the Cox Automotive 2023 Digitization of Car Buying Study, it becomes evident that convenience, choice, and flexibility are paramount

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

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The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

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