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DDC_NADA 2023_Digital Storefront

Article

NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements

At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: Designed to deliver results. Personalized with elements that shoppers expect. Developed with a mobile-first mindset and optimized for any smart device.

Noah Lee FLG Feature image

Article

NADA 2024 – Q&A with Noah Lee

https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide

Car insurance online concept : A man hold smartphone and with checklist car key toy car on table and use laptop check online case of accident

Article

Increasing Ecommerce Readiness for Ultimate Customer Confidence

Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process

Conceptual keyboard – Cookies (red key)

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

NADA_2024_FirstLookGuide

Article

Your First Look at NADA 2024

The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting

DDC23-0193_NADA-2024_Social-Image_Set-2_A_1200x628_v1

Article

See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing

finger touches digital tablet with car website

Article

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

where is ecommerce today blog image

Article

How to Connect Your Plan to the Future of eCommerce 

While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems are, as well as how to bridge them in today’s times, you’ll be able to plan both around and for them as you work towards

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

DDC-Channel-Intelligence-Infographic-Digital-Final-September-2023-resize

Article

Cox Automotive Channel Intelligence

Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences. How does Channel Intelligence work? By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based

From-Digital-Retailing-to-Ecommerce-Blog-Image

Article

From Digital Retailing to Ecommerce: Maximizing Every Digital Transaction

Digital retailing is the way of the future for the automotive industry. If your dealership is not implementing digital retailing capabilities during some part of the consumer journey, you could be missing out on leads, and taking money from your own pocket. But not every customer wants the same things from their online experience—they all

image represents How Car Consumers are Reshaping the Road Forward

Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build it, they will come. Today’s consumers have specific wants, needs and preferences in how they can purchase cars, and

Graphic-May-Blog

Article

Staying a Step Ahead in a Cookieless Future with First-Party Data

Autotrader, Dealer.com and ESNTIAL Teams As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your website, your insights, your predictions… Everything that you have been collecting since the day your doors first opened and website

Better-Together

Article

Dealer.com, Kelley Blue Book, and Autotrader Work Better Together

As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform. Nuan Openshaw-Dion and Jessica Stafford share

He’s the best when it comes to business

Article

Get The Most from Performance Management

At Dealer.com we believe partnership and accountability are key to lasting success at your dealership. That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your

Blog Image 3.22.2023

Article

Noah Lee Education Series: KBB My Wallet

At Cox, we’re all about creating a frictionless, end-to-end experience for customers. And with so many Cox Automotive solutions, we strive to create valuable connections between our solutions to deliver dealers and consumers real value. That’s why we believe Cox Automotive marketing solutions—Dealer.com, Autotrader, and Kelley Blue Book— just work better together. One valuable connection

DDC23-0186_Content-Support_Blog-Header_Google-Partner_1254x836_v1

Article

Dealer.com Recognized as a Google Premier Partner

This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. As the industry’s leading automotive digital marketing agency for dealerships across the United States and Canada, Dealer.com has achieved 2023 Premier Partner status in the Google Partners program. The

Article

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the 2023 AWA Awards. Presented by Brian Pasch Enterprises, the AWAs have been a benchmark in the auto industry for recognizing innovative products in technology, design, search marketing, social media, and digital retailing. Kelley Blue Book® My Wallet is an

NADA-2023-Noah-Lee-TL-Blog-Image

Article

See What’s New for the NADA Show 2023

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2023 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Watch

Cookieless2

Article

What does Cookieless Future mean to Dealer.com Dealers

Cookieless Futures One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to deliver more relevant messages. There are changes coming to how we track and measure online behavior, and you may have already heard about

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