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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level.

5 Ways to Build Trust with Modern Car Buyers

Article

5 Ways to Build Trust with Modern Car Buyers

Even with digital sales methods, dealerships need to bolster consumer relationships to meet their goals. Ensuring that the digital sales process is developed and grounded in trust ultimately benefits both the car buyer leads and the dealership. Here are five ways your dealership can build trust with modern car buyers.

Generate More Positive Dealership Reviews

Article

How to Generate More Positive Reviews

Make online reviews a priority. Take the time to research the right technology and technology partner to realize the benefits of this resource. Doing so can help you generate more positive reviews and turn those reviews into a viable auto dealer marketing tool to build your brand and boost sales.

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Article

Take Your Website to the Next Level

Today’s dealership websites must do more than navigate shoppers to your car inventory. With consumer behavioral shifts, more flexible buying processes, and profitability fluctuating at the dealership, dealer websites must be configured to play a central role in every transaction, and every interaction.

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Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

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Article

You Say You Want A Revolution…

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk seeing their lots get left in the dust. The million-dollar question is: How do dealers embrace this revolution and make the RIGHT marketing changes to support the current landscape and set them up for success in the future?

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Article

What Consumers Want From a Digital Shopping Experience

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

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Article

4 Data Informed SRP Best Practices

If your shoppers have a good experience on your SRP, it can be the key to your customers progressing down the path to purchase. Here are a few data-informed ways you can optimize your SRP to ensure a positive experience for each website visitor.

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Article

Deliver Next-Level (Not Generic) Consumer Experiences

Your customers expect a unique and personalized experience. Failure to deliver on this expectation by giving them a generic, one-buyer-fits-all digital experience can lead to loss of sales. Both you and your customers deserve better.

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Article

3 Ways to Optimize Your Website for Low Inventory Levels

Your website now needs to be more than just VDPs, which today may be leading shoppers to the dead end of a no results page. Your website also needs to include ways for shoppers to educate themselves about alternative vehicle and buying options. Here are a few ways we recommend updating your Dealer.com website to optimize your shoppers’ experience.

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Article

Make 2022 the Year of Premium Consumer Experience

The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and opportunities ahead more exciting than ever. It’s a great time to reflect and set an intention for the year ahead.

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Article

4 Marketing Strategies for Overcoming Inventory Shortages

Implement these four auto dealer marketing strategies to face down inventory obstacles and overcome supply chain challenges at your dealership.

He’s the best when it comes to business

Article

Building the Path to Better Digital Marketing

It’s not easy to unwind the nuances of automotive digital marketing, and no one-size-fits-all playbook exists to address the myriad challenges across all tiers of the marketplace. We are seeing an industry-wide common goal to create advertising programs that spend less and sell more, and ultimately move closer toward a trusted digital experience across the board.

Car Dealership

Article

Three Sourcing Strategies for Low Inventory Levels

To withstand the used-car shortage expected in 2022, dealers must consider sourcing vehicles outside of the traditional box and through channels beyond billboard and TV advertising.

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Article

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Learn about website marketing best practices, key Cox Automotive integrations, and other actions you can take to amplify your fixed ops messaging to find more profits.

Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals.

Marketing in a Cookieless Future

Article

Marketing in a Cookieless Future

Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. 

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Article

Digital Marketing Trends to Watch in 2022

Digital marketing is always changing, and it can be challenging to know which trends might impact your business and which ones are passing fads. In conversations with marketing specialists, industry experts, and dealers, we’ve identified top trends expected to make an impact to automotive retail in 2022.

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Article

How to Retain and Resell Current Customers

With strong strategies and advanced technology, you can maintain customer relationships that last a lifetime—bringing more value and efficiency to your business. Consider these best practices for retaining and reselling your customers.

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