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DDC Miranda Jonswold blog 800×500 04.21.2020

Article

Best Practices for Engaging Customers Through Social Media

While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media.

Video Ads blog post image

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Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance.

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Article

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

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Article

Digital Advertising as the Car Shopping Experience Evolves

By Scott Blodgett As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already

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Article

Prioritize Relevant and Current Content on Your Digital Channels

Whether you have mandated store closures in heavily impacted areas in the country, you are located in an area where the concern is growing, or in a location where it’s business as usual, you need to be digitally present.

DSS20-0006_DDC_Video-Advertising_Webinar_Email-Header_600x250_v2

Article

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as

DDC20-0035_Thought-Leadership-Campaign_Bob-George_900x600_V1

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A New Focus On The “Online to In-Store” Consumer Experience

For the last few years, dealers have put significant focus into how best to bridge the online and in-store consumer experiences into a singular, cohesive shopping journey.

Wayne-Pastore-DDC

Article

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

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Article

Specials Campaign Manager: Group Distribution & Prioritization Now Available

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some exciting updates to Specials Campaign Manager–based on your feedback. Specials Campaign Manager helps you quickly and easily create, manage, and distribute specials across your website experience and now, across multiple rooftops. Let’s dive into the new functionality. Group Distribution of

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Article

Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

americans_has_disability

Article

Spotlight on Accessibility

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number of ADA-related lawsuits on the rise, we’re empowering our clients—and the industry at large—to understand accessibility as it relates to your digital storefront. We’ve received a lot of very good questions from our network of dealers about website accessibility. Jeffrey

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Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.

Google My business

Article

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

Facebook-Algorithm-Change

Article

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are

GooglePageSpeedInsights

Article

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it includes actual user data about how fast pages load. I wrote a post about this tool last year (“Discerning the Real Value of Google PageSpeed Insights Test Results”), which provides an alternative way to view webpage load data over typical

SmartDisplayAds

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3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

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Article

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

HidingContentReadMore

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How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

SocialAffectsSEO

Article

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy. Perhaps what gets lost or continues to go unrecognized, however, is the

PrepareDealershipforDigitalRetailing

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5 Ways to Prepare Your Dealership Team for Digital Retailing

It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want. Your dealership knows this, which is why you have subscribed to Digital Retailing.

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