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Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand tha…

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Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains com…

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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release

Your Dealer.com Website Has an Important New Certification Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites. As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork

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Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the

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The new help center is here

Welcome to the new Help Center The Help Center resource is designed to provide you with quick, easy access to answers for our most common support questions—no need to pick up the phone or open a support case. We’re here to assist you in navigating our platform for a seamless and efficient experience. How to

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Optimize your website to drive customer engagement and conversions

We are committed to partnering with our clients to provide a best-in-class website user experience and have created a comprehensive playbook sharing just how. Discover key metrics for website performance, learn how to assess your site’s status, and explore strategies to enhance user engagement.

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The Future of EVs: Increasing Consumer Adoption

The electric vehicle surge has been steadily rising. Over one million EVs were sold in 2023, a monumental achievement for EVs in the automotive industry. Fast forward to January 2024, and now there are more than 3.2 million EVs in the U.S. 1 More OEMs are entering the market and different models are being made

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POWER UP YOUR ADVERTISING FOR BETTER SALES

Auto dealers have been quick to jump on advertising opportunities since the first newspaper ad for a car company was published in 1898. Today, your dealership has a wide variety of advertising options, so it can be challenging to build out a digital marketing plan that reliably powers lead generation and improves profit. But although

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Unmatched Customer Service: Your Partner at Dealer.com

Whether you require immediate technical support or long-term advisory for more complex issues, our dedicated customer service team is always available. At Dealer.com, our top priority is helping customers overcome their challenges. You can get guidance whenever you need it, and we’ve made substantial investments in assembling a team of experts with unparalleled expertise

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Enhance Your Digital Marketing Strategy: Key Insights from the 2023 Car Buyer Journey

The automotive industry is constantly evolving. To keep up with the changing demands of the industry, the annual Cox Automotive Car Buyer Journey (CBJ) allows dealers and OEMs to stay informed about the state of car buyer satisfaction with the overall vehicle shopping and buying experience. The 14th annual Car Buyer Journey study was

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Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

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NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements

At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: Designed to deliver results. Personalized with elements that shoppers expect. Developed with a mobile-first mindset and optimized for any smart device.

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