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Home / Research

Research

2023 CBJ Top 5 Takeaways

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023,…

image represents How Car Consumers are Reshaping the Road Forward

Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build…

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Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

Experience-Optimization

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Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

DealerDataViewAugust

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Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn more about current demand in this month’s report, and power your dealership’s strategy with industry-wide insight around key performance metrics.

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