1m Read Auto Industry Insights TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023,… READ MORE
8m Read Advertising Step by Step: How Car Consumers are Reshaping the Road Forward Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build… READ MORE
