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Home / Best Practices / Page 2

Best Practices

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Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals.

Differentiate-Your-Digital-Buying-Experience-to-Stand-Out-from-Your-Closest-Competitors

Differentiate Your Digital Buying Experience

Learn best practices for creating a better car buying processes so you’re implementing new digital shopping experiences that your competitors can’t match.

Marketing in a Cookieless Future

Article

Marketing in a Cookieless Future

Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. 

DDC21-0163_T2_Inbound_Content_Blog-1-Blog-Image_1254x836_v1

Article

How to Retain and Resell Current Customers

With strong strategies and advanced technology, you can maintain customer relationships that last a lifetime—bringing more value and efficiency to your business. Consider these best practices for retaining and reselling your customers.

DDC21-0163_T2_Inbound_Content_Blog-3-Blog-Image_1254x836_v1

Article

Build Brand Awareness at Every Phase of the Buying Journey

Every car shopper’s journey is unique, but a few best practices can help you build and maintain brand awareness with the right shoppers.

DDC21-0163_T2_Inbound_Content_Blog-2-Blog-Image_1254x836_v1

Article

Tips for Engaging All Shoppers

Learn how you can keep shoppers engaged throughout their car-buying journey by offering flexible buying experiences and maintaining a strong online presence.

Young woman working at home

Article

How the Right Partnership and Personalization Deliver a Premium Consumer Experience

Personalization is critical to the car shopping, buying, and ownership journey. Learn how to make that experience immersive, valuable, memorable, and relevant to a digital consumer.

DDC20-0045_Upsell-Campaign_Email-Header_5_600x250_v2

Article

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.

DDC20-0045_Upsell-Campaign_Email-Header_1_600x250_v3

Article

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior. Keep reading to get the highlights from this discussion between Wayne

pexels-cottonbro-5076531

Article

Make Intentional Changes to Make the Most of Digital Retailing

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.

pexels-linkedin-sales-navigator-1251833

Article

Five Questions Every Car Dealer Website Should Answer

Car shoppers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. To give customers the information they need to move forward in their buying journey, every car dealer website should answer these questions.

Dealer-Products-Managed-Services

Article

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

DDC20-0042_Dealer-Home-Service_Blog-Image_900x550_v1

Article

Give Your Customers Confidence in the Car Buying Process

By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease.

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3 Silver Linings for Dealership Digital Marketers

Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created

DDC Miranda Jonswold blog 800×500 04.21.2020 (1)

Article

Celebrate Every Win to Elevate Your Online Reputation

By Miranda Jonswold, Senior Social Media Coordinator Contributors: Matt Murray and Jake Hughes, Widewail For shoppers across the nation, being handed keys to a new vehicle and parting with a firm handshake were common gestures of a successful car-buying experience. However, recent events have weighed heavily on both businesses and consumers in recent months, and the normalcy of

Katie Wilkins

Article

The New Currency of Convenience

The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed.

800×500 Kate Quinn 04.22.2020

Article

Craft Effective Digital Marketing Communications in a Changing Environment

With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it.

DDC Miranda Jonswold blog 800×500 04.21.2020

Article

Best Practices for Engaging Customers Through Social Media

While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media.

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