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Home / Digital Marketing / Page 3

Digital Marketing

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Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals.

Marketing in a Cookieless Future

Article

Marketing in a Cookieless Future

Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. 

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Article

How to Retain and Resell Current Customers

With strong strategies and advanced technology, you can maintain customer relationships that last a lifetime—bringing more value and efficiency to your business. Consider these best practices for retaining and reselling your customers.

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Article

Build Brand Awareness at Every Phase of the Buying Journey

Every car shopper’s journey is unique, but a few best practices can help you build and maintain brand awareness with the right shoppers.

DDC21-0163_T2_Inbound_Content_Blog-2-Blog-Image_1254x836_v1

Article

Tips for Engaging All Shoppers

Learn how you can keep shoppers engaged throughout their car-buying journey by offering flexible buying experiences and maintaining a strong online presence.

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Guide

Owning Every Marketing Moment

This guide, Owning Every Marketing Moment: The New Rules of Engagement, will show you best practices and technology tips to help you personalize your marketing and stay in step with today’s shoppers.

Young woman working at home

Article

How the Right Partnership and Personalization Deliver a Premium Consumer Experience

Personalization is critical to the car shopping, buying, and ownership journey. Learn how to make that experience immersive, valuable, memorable, and relevant to a digital consumer.

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Article

Survive the Cookiepocalypse: A How-To Guide

The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.

Above and Beyond: The Data Behind Thriving Dealerships

Article

Above and Beyond: The Data Behind Thriving Dealerships

Challenges and difficulties breed innovation. It’s through adversity that some of our most inspiring discoveries are found. So, for businesses and organizations coming through a long period of adaptation—like the last eighteen months—I commend you.

eBook-thumb-DDC21-0155_Digital_Marketing_Questions_eBook_Thumbnail_413x413_v13-2.png

Guide

4 Questions to Improve Your Dealership’s Digital Marketing

A guide to evaluating your digital marketing strategy to attract customers and close more deals.

DDC21-0155_Digital_Marketing_Questions_eBook_Checklist_Blog-Header_1254x836_v1

Article

How Effective is Your Digital Marketing Strategy?

Digital marketing generates $2,514 per vehicle sold. As your dealership delves into the new age of automotive marketing, ask yourself the following questions to gauge the effectiveness of your digital marketing strategy.

iStock-1150764862-min

Article

3 Ways to Offer Shoppers a Differentiated Digital Experience

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

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Article

Tips for Personalizing Marketing Initiatives to Drive Site Traffic

It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor.

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Videos

Power Consumer Experiences from Anywhere

Sell everywhere your customers want to shop with a partner that can turn data into digital marketing that actually works. Create conversations relevant to wherever your customer is in their car buying journey, or in the world, when you unlock the power of Cox Automotive data with Dealer.com. 

Multi ethnic couple enjoying glacier lagoon from car mask

Article

Meet Consumers Anywhere

How many times have you heard that the customer is always right? Whether true or not, being able to deliver flexible solutions to the consumer has been a make-or-break factor for years. From booking flights to ordering take out, shopping for holiday gifts to getting a vehicle valuation, consumers expect choices in how and where transactions are completed.

Man with glasses at laptop

Article

Advertise with Precision and Consistency

While market forces are challenging dealers to invest more wisely, precision advertising connects the right shopper to the right vehicle or service at the right time, every time. Find out more about how our team can help maximize your dealership’s potential.

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Article

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior. Keep reading to get the highlights from this discussion between Wayne

CPM20-0034_DDC_IE-Sunset_Blog-Image_900x550_v1

Article

Dealer.com to discontinue support of Internet Explorer 11

Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next year. Although customers that use IE 11 to access Dealer.com websites make up just 1.1% of total traffic, we will be implementing a three-phase plan to discontinue IE 11 support, while notifying these customers about the impending changes and how to access your website using a different browser.

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Article

Five Questions Every Car Dealer Website Should Answer

Car shoppers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. To give customers the information they need to move forward in their buying journey, every car dealer website should answer these questions.

Dealer-Products-Managed-Services

Article

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

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