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Home / digital retailing / Page 2

digital retailing

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DDC21-0155_Digital_Marketing_Questions_eBook_Email-4_Blog-Header_1254x836_v1

Article

What Does Your Dealership Website Say to Shoppers?

As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?

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Article

3 Ways to Offer Shoppers a Differentiated Digital Experience

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

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Article

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.

pexels-cottonbro-5076531

Article

Make Intentional Changes to Make the Most of Digital Retailing

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.

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Article

Dealer.com to discontinue support of Internet Explorer 11

Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next year. Although customers that use IE 11 to access Dealer.com websites make up just 1.1% of total traffic, we will be implementing a three-phase plan to discontinue IE 11 support, while notifying these customers about the impending changes and how to access your website using a different browser.

Dealer.com Launches All-New Digital Retailing Video Capabilities

Dealer.com today announced the launch of two all-new Digital Retailing capabilities, Video Chat and CoBrowse, to help dealers seamlessly communicate with shoppers during the car buying process.

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Article

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

AWA

Dealer.com Receives Two Automotive Website Awards

Dealer.com, the premier end-to-end digital marketing solution and partner for automotive dealerships, was recognized for its outstanding website performance and personalization capabilities; winning two categories in PCG Companies 13th annual Automotive Website Awards (AWAs).

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Article

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as

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Webinar

Digital Retailing Best Practices Webinar: How to Make the Most Out of Your Digital Retailing Solution

Digital Retailing Best Practices Webinar Watch as Mo Zahabi, Senior Director of Product Consulting, details how dealers can make the most out of their Digital Retailing solutions. Download the accompanying presentation slides.

DSS20-0006_DDC_Video-Advertising_Blog_Social-Image_1200x628_v1_03.25.2020

Video Advertising: Connect Your Audience with Your Inventory

“Help Me Sell More Cars” is Evolving From the industry’s earliest days, dealerships have had the same singular goal: sell more cars. And, while increasing sales is probably still at the top of your priority list, the goal has shifted in recent years. Now, you want to sell more cars while maintaining or, better yet,

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Article

A New Focus On The “Online to In-Store” Consumer Experience

For the last few years, dealers have put significant focus into how best to bridge the online and in-store consumer experiences into a singular, cohesive shopping journey.

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